Senior Manager, Community Tennis

Who We Are

The United States Tennis Association, Northern California Section (USTA NorCal), based in Alameda, California, is a not-for-profit volunteer-based organization promoting and growing the game of tennis across Northern California and Northwest Nevada since 1953.

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As one of 17 geographic sections of the governing body of tennis in the United States, USTA NorCal is deeply rooted in its commitment to building an active and engaged tennis community. USTA NorCal engages audiences across the whole community and brings tennis to a diverse set of players of all ages, backgrounds, and skill levels. From grassroots tennis in the parks, organized leagues, and tournaments to tennis scholarships, grants, and education resources, this team champions tennis throughout Northern California.

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Why Work at the USTA?

We are a dynamic team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. The USTA is committed to removing barriers and creating opportunities for ALL to participate.

The Role

 

The Senior Manager, Community Programs is responsible for developing and executing a comprehensive outreach strategy designed to expand access to tennis and increase the sport’s visibility within the community. This role leads the creation and implementation of community engagement initiatives aligned with the organization’s strategic plan and direction from senior leadership, ensuring measurable qualitative and quantitative outcomes.

 

Responsibilities include leading and managing staff who cultivate and sustain strong partnerships with key community stakeholders, including Community Tennis Associations (CTA), Parks & Recreation Departments, National Junior Tennis & Learning (NJTL) chapters, schools, HITS programs, adaptive and wheelchair tennis organizations, Tennis on Campus (TOC) programs, grassroots officiating groups, and adult social-play providers. 

 

Duties and Responsibilities, including but not limited to:

• Drive, develop, and manage our strategic community outreach plans and programs.

• Ensure that our partnerships effectively support program growth, expand participation, and advance the mission of promoting accessible, inclusive tennis opportunities for all.

• Lead, manage, and oversee the performance of all Section community activities.

• Supervise and inspire a team of staff, directing both their specialized program responsibilities and their community relationship-building efforts.

  • Timely management of their timecards, expenses, performance reviews, training, and administrative requirements.

• Evaluate, analyze, recommend, and implement effective strategies to achieve community outreach goals and objectives. 

• Travel into the community and connect the dots; finding new avenues to activate tennis.

• Ability to manage, plan, work, and/or oversee events ranging from on-court to large special events, as needed. 

• Broaden the base of participants, patrons, and supporters through targeted outreach strategies.

• Initiate and facilitate community outreach meetings that lead to new activations or expanded USTA programming.

• Identify and assess areas within the Section where schools have both strong participation potential and access to multiple tennis courts, creating targeted opportunities to introduce and expand tennis programming.

• Work both independently and collaboratively, partnering with department managers to align vision and execution.

• Oversee the development and delivery of training and educational programs for clients, partners, and community organizations.

• Build and nurture community relationships and partnerships that support USTA NorCal initiatives.

• Identify leads and opportunities for outreach partnerships or sponsorships that expand program reach and impact.

Financial Management:

• Develop, manage, and analyze the Community Programs Department budget.

• Approve all program expenditures in alignment with the established budget.

• Prepare and present timely budget projections, variance reports, rationale, and other financial updates as requested, ensuring all deadlines are met.

• Collaborate closely with the Director of Operations and Controller to effectively manage departmental financial needs and ensure accurate budget oversight.

 

Travel Requirements:

• Attend local and national staff training sessions and meetings as required by the supervisor.

• Coordinate and participate in meetings required by staff or department schedules.