Sr. Marketing Automation Specialist

The Sr. Marketing Automation Specialist contributes to email marketing efforts that align with our marketing strategy, including acquiring new customers, re-activating customers, growing share, and developing customer loyalty. This person leads internal and external partners to define, execute, and optimize complex email campaigns that drive significant growth in revenue and active accounts. This individual is also responsible for hands-on design, development, implementation, and measurement of a variety of broad-based B2B marketing programs. This position requires a candidate with a blend of strategy, technical, creative, and analytic expertise.

RESPONSIBILITIES

• Focus on acquiring, nurturing, and retaining customers through personalized, engaging digital marketing programs, including journey mapping and content curation/creation for multichannel marketing and transactional flows, including email journeys, text/SMS, landing pages, and promotional campaigns.
• Build and monitor automation and journey performance to ensure successful activation and identify opportunities for continual optimization resulting in high email deliverability, reach, and engagement.
• Build and execute thoughtful A/B test plans, analyze results, and make recommendations to improve open/click rates, traffic, and conversions related to the email and SMS channels.
• Create relevant, timely, and effective email content and digital experiences targeted to hyper-focused audience segments, to include planning, copy, design, testing, and execution.
• Interpret and analyze campaign results, create and maintain custom reporting dashboards, and proactively make recommendations for optimization opportunities.
• Lead collaborative efforts with IT partners to develop technical requirements and oversee the design, build, thorough testing, and optimization of data models supporting omni-channel campaigns.
• Serve as technical marketing lead on migrations to or integrations with Salesforce Marketing Cloud, helping configure and maintain integrations between SFMC and other data sources.
• Write and optimize SQL queries to extract, manipulate, and analyze datasets for audience segmentation, model development, and campaign reporting and analysis as needed.
• Help lead junior team members through coaching, performing QA, and delegating as needed.
• Address email deliverability and reputation issues proactively and oversee administrative tasks related to support cases as needed.
• Support maintenance of monthly email calendar and organize email-related tasks pertaining to both triggered and scheduled email marketing programs.
• Ensure consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, sales, and broader organization.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s Degree and/or 5-8+ years marketing, advertising, or similar experience required.
• 5+ years of hands-on experience working in Salesforce Marketing Cloud required, including Journey Builder, Automation Studio, Contact Builder, and Mobile Studio.
• Salesforce Marketing Cloud Email Specialist Certification and/or Salesforce Marketing Cloud Administrator Certification a plus.
• Proven experience with email copywriting, responsive design, and layout.
• Intermediate to advanced HTML/CSS skills and adept in writing AMPscript, JavaScript, or other scripting languages.
• Meticulous attention to detail and an eye for quality is critical.
• Strong analytical, problem-solving, and critical thinking skills – with proven ability to be both strategic and tactical.
• Demonstrated experience in the execution of integrated, multi-channel B2B marketing campaigns: ideating, building, monitoring, measuring, and optimizing.
• Self-starter with the ability to work independently with limited day-to-day supervision.
• Exceptional organizational skills, ability to manage multiple projects at once, and ability to follow through and consistently meet deadlines.
• Ability to learn a variety of technical marketing technologies and tools, and proactive approach to maintaining knowledge and understanding of industry best practices.
• Proficiency in Microsoft Suite, Pow