Senior Marketing Operations Manager

About Mixpanel

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.

Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, and Samsara, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.

About the Team

The Marketing Operations team at Mixpanel partners closely with Marketing Leadership to develop core processes, and execute campaign operations, tooling, automation, and reporting to run the Marketing team. We build and optimize core operational processes, facilitate key decision-making, and drive efficiency in marketing execution—ensuring we deliver on our growth objectives. 

About the Role
As a Senior Marketing Operations Manager, you will be responsible for executing on key marketing operations including campaign operations, campaign reporting, campaign attribution, ROI analysis, and audience management/data enrichment at scale. This role requires a blend of analytical expertise, strategic thinking, and operational excellence to optimize marketing performance and support the scalability of marketing initiatives.

Responsibilities

• Automation Workflows: Own and optimize marketing automation workflows using Hightouch to sync customer data across systems and deliver highly targeted campaigns. Maintain and optimize automated campaigns. 
• Automated Programs: Develop and implement automated sales outbound campaigns tied to intent signals (job change data, G2 intent, etc.) and lifecycle marketing programs (e.g., onboarding, re-engagement, upsell, churn prevention) by leveraging real-time customer data.
• Segmentation/Audience Management: Ensure high-quality audience segmentation and targeting by integrating Hightouch with CRM (Salesforce), marketing automation tools (Customer.io, etc.), and sales automation tools (Outreach). 
• Data Pipelines: Design and maintain scalable data pipelines to automate the flow of customer and marketing data between Hightouch, CRM, marketing automation platforms, and analytics tools.
• Forecasting & Planning: Own marketing contribution forecasting, pipeline modeling, and goal-setting to align with revenue objectives.
• Campaign & Attribution Analysis: Evaluate the effectiveness of marketing programs, track conversion rates, and provide recommendations to optimize performance.
• Operational Efficiency: Drive continuous improvement in marketing workflows, reporting cadences, and governance processes, ensuring data-driven decision-making.
• Tech Stack & Data Management: Leverage and optimize tools such as Salesforce, marketing automation platforms, and analytics tools to improve reporting and data integrity.
• Strategic Project Leadership: Support company-wide strategic initiatives by providing insights and executing operational improvements that enhance marketing impact.

We're Looking for Someone Who Has

• 7+ years of experience in marketing operations, revenue operations, marketing analytics, or related analytical roles within a high-growth B2B, SaaS, or tech environment.
• Strong data analysis and financial modeling skills, with the ability to work with complex datasets.
• Expertise in marketing analytics, attribution modeling, campaign tracking, and funnel metrics such as CAC, LTV, and ROI.
• Hands-on experience with Salesforce, marketing automation tools (e.g., Marketo, HubSpot, Customer.io), and BI platforms (e.g., Tableau, Looker). Experience with Hightouch or Census is required.
• Experience in SQL & Data Manipulation - Ability to extract and manipulate data from databases for deeper analysis
• Exceptional communication and stakeholder management skills to drive cross-functional collaboration.
• Strong project management experience, with the ability to prioritize tasks, manage multiple initiatives, and execute within deadlines.
• High attention to detail, intellectual curiosity, and a passion for driving business impact through data-driven decisions.

Bonus Points for.

• ABM Strategy – Experience working with Account-Based Marketing (ABM) tools and tactics.
• PLG & Enterprise Sales Models – Knowledge of both prod