Business Unit Director - Angling

ABOUT onX

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.

Important Alert: Please note, onXmaps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.

WHAT YOU WILL DO

onX is seeking an experienced Business Unit Director to drive growth across both conventional (onX Fish) and fly fishing (TroutRoutes) apps. The ideal candidate has experience spanning larger companies where you navigated in a matrixed environment and also involved in smaller, ‘startup’ experiences where you had to wear many hats and roll up your sleeves and do the work. 

Reporting directly to the GM, Hunt & Fish, the role entails operating the day-to-day business, collaborating on the long-term business strategy, organizing and reporting on financial performance, ensuring that we are solving the highest value customer problems, ensuring amazing customer experiences. The newly formed Fishing division of onX lives within the Hunt organization, possessing dedicated resources while also leveraging existing capabilities in Hunt and through the broader company and its teams. As such, you must be a strong relationship builder, adept at influencing, and comfortable owning business outcomes without relying on direct reporting structures.  

The strongest candidate will possess broad experience across technical, business, marketing and product execution and ideally have experience in successfully growing consumer-facing software solutions. You are driven by customer-centric thinking always focusing on the highest value and impact and adept at balancing short-term versus long-term priorities. You are expected to be versatile and able to thrive in a dynamic, entrepreneurial environment. This role requires a person who is extremely data-driven and analytical; your hypotheses are backed with facts. Business outcomes are managed through well-constructed and understood objectives and you always have the relevant KPIs of your business at your fingertips. 

onX has built its reputation on being ‘built for | by for’. As such, this role requires a candidate who understands fishing. Our team relentlessly pursues excellence in everything we do, so you must bring a strong passion for getting after it in the office and in the field.

As an onX Business Unit Director, your essential job duties and responsibilities will look like: 

• Develop and execute annual operating plans encompassing technology, business, and marketing objectives; ensure this plan is executed by being deeply involved in day-to-day operations. 
• Establish and manage metrics, forecasts, and financial plans to ensure growth objectives are being achieved. Intimately understand the key unit economic drivers and actively ensure the business is striving to meet goals. 
• Ownership over business operational processes and cadences, including weekly and quarterly business reviews, quarterly board of director readouts, and long-range plans. 
• Work cross-functionally to deliver authentic and personalized experiences, features, and communications. Liaise with internal departments and business units to ensure alignment and collaboration on cross-functional projects necessary to achieve goals ensuring that onX angling business needs are being addressed by matrix departments.
• Communicate effectively and routinely with stakeholders across the company, including senior management, to report progress, challenges, and proposed strategies, particularly through written format. onX favors tightly written business documents. 
• Establish valuable and lasting relationships with external third parties that expand sales opportunities, customer awareness, and brand mission objectives aroun