Sr. Analyst, Content Analytics

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

The Media Group at NBCU supports a powerhouse collection of consumer-first brands, including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth, and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive. 

NBCUniversal is seeking a Senior Analyst, Advanced Analytics to join the Media Group Decision Sciences team. This role will leverage 1st and 3rd party data sources to deliver meaningful insights in support of NBCUniversal content on linear and streaming platforms as well as analyzing performance across the competitive landscape. As a Senior Analyst, you will play a key role in developing and delivering actionable insights, analytical frameworks, and data-driven reporting solutions that inform strategic decisions company-wide. The ideal candidate has a passion for content, media analytics, a strong technical foundation, and the ability to translate complex data into clear, compelling stories that drive business impact. 

Responsibilities 

• Help drive cross-platform analysis and reporting for NBCU content spanning NBC, Bravo, and Peacock to inform content and audience strategy 

• Evaluate social performance for NBCU’s late night and syndicated content, assessing conversation volume, engagement, and sentiment to gauge audience response and inform strategy 

• Monitor and contextualize competitive streaming trends, identifying emerging titles, audience shifts, and marketplace dynamics 

• Collaborate with key business stakeholders (e.g., Marketing, Programming, Strategy, Editorial/Merchandising) to design data-driven insights that support strategic initiatives 

• Produce timely, empirical deep-dives to address critical business questions and uncover new areas of opportunity 

• Communicate insights in a clear, visual, and narrative-driven way to both technical and non-technical audiences 

Qualifications

• Bachelor’s degree with 2+ years of analytical experience working with complex data sets and tools 

• Proficiency in SQL and Microsoft Excel 

• Experience with Tableau or other data visualization platforms 

• Strong collaboration and team-oriented mindset, with an aptitude and willingness to learn 

• Demonstrated curiosity, accountability, and ability to manage projects of varying scope with focus and purpose 

• Excellent problem-solving skills and ability to translate data into actionable insights 

Desired Characteristics 

• Prior experience in Media, Entertainment, or Tech industries 

• Familiarity with modern data platforms and applications (e.g., Databricks, Snowflake) 

• Experience with Nielsen data and audience measurement across linear and streaming  

• Experience with social analytics tools (e.g. ListenFirst, Sprout Social, Talkwalker, Brandwatch)   

Additional Requirements