Senior Product Marketing Manager, Unit 42 Incident Response

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Our Approach to Work

We lead with flexibility and choice in all of our people programs. We have disrupted the traditional view that all employees have the same needs and wants. We offer personalization and offer our employees the opportunity to choose what works best for them as often as possible - from your wellbeing support to your growth and development, and beyond!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work from the office three days per week, leaving two days for choice and flexibility to work where you feel most effective. This setup fosters casual conversations, problem-solving, and trusted relationships. While details may evolve, our goal is to create an environment where innovation thrives, with office-based teams coming together three days a week to collaborate and thrive, together!

Job Description

Your Career

The Senior Product Marketing Manager, Unit 42 Incident Response, will lead the planning and execution of the product marketing strategy for the Unit 42 Incident Response (IR) business. This involves building positioning & messaging and driving GTM programs to grow the adoption rate of IR customers. 

You’ll work with one of the leading teams of incident responders, threat researchers, and security engineers on topics ranging from ransomware and business email compromise to cloud security, nation-state threats, and critical infrastructure security. This is a fantastic opportunity to be a part of one of the most innovative marketing teams in fast-growing Palo Alto Networks. You’ll take an already well-established brand in the threat intelligence & research community and take it to a new level as an elite cybersecurity services provider.

Your Impact

• Partner with our threat research and security consulting team to communicate clear and powerful messages to establish and differentiate Unit 42 as the elite cybersecurity services provider for Digital Forensics and Incident Response (DFIR)
• Build strong product marketing content, including blogs, reports, videos, and presentations, focused on the Unit 42 Incident Response, Retainer, and proactive security assessments
• Track the Digital Forensics and Incident Response (DFIR) market and competitive landscape in collaboration with product, marketing, and sales leadership
• Launching campaigns & programs; creating content for digital media, websites, and customer presentations
• Leading the analyst engagements and presentations to drive awareness and get outside-in perspective
• Enabling sales teams to understand the value proposition and key differentiators - Creating and delivering presentations at internal sales events on how Unit 42 differentiates the portfolio across all Palo Alto Networks offerings
• Work closely with other Unit 42 teams to contribute annual research reports that generate awareness and thought leadership and drive conversations about the threat landscape
• Spearhead product launches – plan the launch of new products and releases and manage messaging, positioning, collateral development, and drive the product launch

Qualifications

Your Experience

• 8+ years of product marketing experience, ideally with 5+ years in cybersecurity required
• Experience with developing and leading innovative GTM programs to drive customer adoption is strongly preferred
• An understanding of the Threat Intelligence, Incident Response, and Managed Detection & Response (MDR), and a basic understanding of enterprise security SOC roles is desirable
• Comfortable with creating and delivering presentations in a range of environments, from industry conferences to customer briefings
• Demonstrated record of working cross-functionally to drive sales, demand generation, and overall organization and business success
• Bachelor’s degree required, Technical degree or equivalent background or equivalent military experience is desirable
• Experience and innovative energy to champion successful market and competitive disruption initiatives

Additional Information

The Team

Our Marketing team has an opportunity like no other industry: high impact work and the chance to change the future of