Jobs and Careers

Email Marketing Specialist

Teaching Strategies, LLC

United StatesRemotefull_timeVerifiedPosted 17 Aug 2026

About the role

Email Marketing Specialist

Department: Marketing

Employment Type: Full Time

Location: Denton, Texas

Description

Be a Part of our Team!

Join a working team that is dedicated to the mission of the work we do!

Teaching Strategies is an innovative edtech organization focused on connecting teachers, children, and families. As front runners in the early childhood education market, we build dynamic, top-quality digital products that integrate all of the essential elements of a high-quality solution: curriculum, assessment, professional development, and family engagement. We are building a team of results-oriented individuals who will thrive in a collaborative, work-hard/play-hard culture. We pride ourselves on the impact we have on the early childhood field through supporting teachers who are doing the most important work there is, teaching children to become creative, confident thinkers.

Position Overview

Teaching Strategies is seeking an Email Marketing Specialist to own the day-to-day build, quality assurance, and execution of email marketing campaigns and programs in Adobe Marketo Engage. This role is responsible for translating campaign requirements into accurate, well-structured, and timely email programs while maintaining a high standard of operational excellence.

The ideal candidate is highly detail-oriented, organized, and comfortable working hands-on in Marketo. They take pride in getting the details right, follow established processes, proactively identify potential issues, and can manage multiple campaigns and deadlines without sacrificing quality.

This role will work closely with marketing and creative partners to bring campaign strategies and creative assets to life in Marketo. While this position does not own email design or creative development, a strong understanding of email marketing best practices, audience segmentation, testing, and performance metrics will help this person be an effective partner and contribute to continuous improvement.

Over time, this person will help make our email marketing operation more reliable and scalable by strengthening processes, maintaining clean and consistent program structures, and identifying opportunities to improve how campaigns are built, tested, and executed.

Specific Roles & Responsibilities:

Build, test, schedule, and launch email campaigns and programs in Adobe Marketo Engage.
Build and maintain Marketo programs, including email sends, engagement programs, nurture campaigns, smart campaigns, lists, and operational workflows.
Translate campaign briefs and business requirements into accurate and well-structured programs within Marketo.
Own campaign setup from build through deployment, ensuring all requirements are completed accurately and on schedule.
Perform thorough pre-launch QA, including audience criteria, suppression rules, links, tracking, personalization, dynamic content, tokens, campaign logic, scheduling, and other campaign configurations.
Test email rendering and functionality across devices and email clients and troubleshoot issues prior to deployment.
Apply audience management best practices to help ensure campaigns reach the intended recipients while maintaining appropriate exclusions and suppression criteria.
Implement approved creative assets and content within established email templates in Marketo, partnering with the Creative team on any design or creative needs.
Execute A/B tests and other campaign tests based on defined testing plans.
Monitor campaign execution and identify, troubleshoot, and resolve issues that could affect successful deployment or audience experience.
Support campaign reporting and measurement, including metrics such as delivery, opens, clicks, conversions, and unsubscribes.
Maintain clean, consistent, and scalable Marketo program structures, naming conventions, documentation, and operational processes.
Look beyond individual campaign results to identify patterns across audiences, campaign types, messaging, and stages of the customer journey.
Partner with marketing stakeholders to determine where email can help support broader campaign and performance goals.
Follow email marketing best practices related to deliverability, consent, list hygiene, segmentation, and subscriber experience.
Identify opportunities to strengthen QA processes, reduce errors, streamline campaign production, and improve overall marketing operations.
Collaborate effectively with cross-functional partners to manage campaign timelines, communicate status, surface risks, and ensure campaigns are ready for lau