Senior Director, North American Patient Advocacy
BeiGeneAbout the role
BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.
General Description:
The Senior Director, North America Patient Advocacy, will lead and execute regional strategy focused on patient access initiatives that elevate the patient voice in payer, policy and market environments. Working in collaboration with other functions, this leader will build trusted relationships with patient organizations, champion patient perspectives for policy and reimbursement discussions, and drive initiatives that reduce access barriers to innovative therapies in the U.S. and Canada. The role will also play a critical part in shaping markets and preparing the external ecosystem to ensure successful product launches and long-term patient access.
Key Responsibilities:
Strategic Leadership
- Define and implement a North America patient access strategy that advances equitable access to innovative oncology therapies.
- Serve as a senior advisor to company leadership and cross-functional teams on emerging patient access trends impacting access and launch readiness.
- Position the company as a credible partner with patients, advocacy groups and other key external stakeholders and the national and grassroots levels.
Patient Advocacy & Voice Activation
- Build relationships and coalitions with national, regional, and local patient groups to elevate patient voices in access debates.
- Partner with patient organizations to identify, document, and amplify patient experiences with insurance coverage, step therapy, prior authorization, and other barriers to treatment.
- Collaborate with internal and external advocacy leaders to pull through patient perspectives into payer forums and support policy changes.
Access Strategy & Patient Insights
- Identify and analyze patient access trends, translating patient and caregiver insights into actionable strategies to inform company payer, policymaker, and regulatory engagement in the U.S. and Canada.
- Partner cross-functionally with Market Access, Government Affairs, Medical Affairs, and Sales to align on approaches that incorporate the patient perspective in shaping policy and reimbursement decisions.
- Support/lead the development of evidence, tools, and advocacy campaigns that strengthen the company’s ability to influence payer and policymaker decision-making in ways that protect and expand patient access.
Market Shaping & Launch Readiness
- Ensure the patient perspective is integrated into commercially driven launch readiness strategies to support timely and equitable access to new therapies in the U.S. and Canada.
- Lead advocacy-driven initiatives that prepare patients and patient organizations for the adoption of innovative therapies, while informing payer and stakeholder engagement led by commercial teams.
- Provide patient insights to guide evidence generation, value demonstration, and launch planning, strengthening the credibility and relevance of commercial strategies.
- Execute patient-focused strategies and tactics at launch to ensure patients and advocacy groups are engaged, informed, and supported.
- Partner with Market Access, Commercial, Medical Affairs, and Product Communications teams to ensure launch communications, stakeholder education, and access strategies authentically reflect patient needs and experiences.
Cross-Functional Collaboration
- Serve as a connector across functions to ensure patient advocacy and access priorities are embedded in strategic corporate decision-making.
- Work with communications team to amplify authentic patient stories that highlight access challenges and support launch readiness.
- Provide strategic guidance to internal stakeholders on incorporating the patient voice into payer, policymaker, and product launch engagements.
- Align closely with Government Affairs, Medical Affairs, Market Access and Sales teams to advance patient access.
Education Required:
- BA/BS Degree required; MA/MS/MBA or higher preferred.
Qualifications Required:
- BA/BS Degree with 12+ years of overall experience with 10 years of healthcare advocacy/public relations experience, with at least 3 years in a corporate (pharma or biotech) setting or an MA/MS/MBA with 8 plus years of healthcare advocacy/public relations experience, with at least 3 years in a corporate (pharma or biotech) setting.
- Able to build and maintain close, collaborative
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