Senior Director, Product Marketing

Who We AreRed Canary was founded to create a world where every organization can make its greatest impact without fear of cyber threats. We’re a cyber security company who protects, supports and empowers organizations to make better security decisions so they can focus on their mission without fear of cyber threats.
The combination of our market-defining technology and expertise prevents breaches every day and sets a new standard for partnership in the industry. We’re united in our commitment to customers and grounded in our values, which earned us a place on the Forbes Best Start-up Employers 2022 list.  If our mission resonates with you, let’s talk.
What We Believe In- Do what’s right for the customer- Be kind and authentic- Deliver great quality- Be relentless
Challenges You Will SolveAs Senior Director, Product Marketing, you will design, plan and execute a go-to-market strategy that drives measurable business results. 
The Senior Director, Product Marketing will own and drive the development of differentiated messaging and positioning that increases awareness and demand. You are a decisive leader with a track record of leveraging data to drive effective decision-making. With a focus on improving a company's GTM strategy and execution, you inspire teams to prioritize based on impact, bias towards action, and achieve tangible results. In this highly visible role, you will be the Red Canary product portfolio expert and work with the sales teams to develop plays and go-to-market programs through the lens of customer segments, solutions, and industries to help drive pipeline. 
You will lead and mentor a team of product marketers, while working closely with the field, demand generation, product management, and community teams. Your team will develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. You will report directly to the CMO, and your success is defined by your ability to deliver relevant content that creates  sales pipeline, and ultimately, new customers.

What You'll Do

• Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to identify market opportunities for Red Canary’s products.
• Own and drive product positioning, competitive analysis, pricing and packaging, and product launches.
• Work closely with the field organization to build compelling solutions and industry content that aligns with GTM and Sales strategies and revenue goals.
• Provide input and strategy into the product roadmap based on market and customer research.
• Engage with the Red Canary field and our partners to build go-to-market motions and sales plays that drive pipeline.
• Act as a primary company spokesperson in front of press, partners, industry analysts, and customers
• Support PR efforts by providing key product messaging and delivering clear and effective briefings.

What You'll Bring

• You have 10+ years of enterprise product marketing experience, ideally with a business consulting background.
• You have a proven track record of marketing success, measured based on revenue goals. 
• You have proven experience in pricing and packaging enterprise software solutions.
• You have experience leading teams of 5+ marketers.
• You can successfully recruit, coach, develop and retain a strong team of product marketing and technical marketers.
• You have strong communication skills, both written and verbal, and experience addressing press, analysts, partners, etc.
• Advanced presentation development skills (Google Slides), and experience using Salesforce products.
• BS in Computer Science or related degree; MBA, preferred

Targeted base salary range: $192,500 - $257,500 + bonus eligibility and equity depending on experience.
Why Red Canary?Red Canary is where people embody our mission to improve security outcomes for all. People work hard to maintain a culture that encourages authenticity in order to do your best work. Our people are driven and committed to finding the best security outcomes, delivering real and actionable answers, and being transparent along the way. 
At Red Canary, we offer a very rich benefits program to our full-time team members so they can focus on their families and improving our customers’ security. For a full list of benefits, please review our Benefits Summary:https://resource.redcanary.com/rs/003-YRU-314/images/Benefit%20Summary%202023.pdf
Individuals seeking employment at Red Canary are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.