Retail Omnichannel Strategy - Senior Manager
CVS HealthAbout the role
Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
Position Summary:
As the Senior Manager, Retail Omnichannel Strategy, you will play a critical role in the development, implementation, and evolution of our omnichannel strategy, with a particular focus on the Front Store and integration points with the retail pharmacy and the enterprise. Additionally, you will support your Lead Director and Executive Director in activities that drive team operations and team success (coordinating business reviews, executive leader meeting preparation, team on-sites, learning series, etc). You will be required to collaborate with various stakeholders including pharmacy strategy counterparts, legal, regulatory, clinical, digital product, digital engineering, store operations, the retail field organization, data and analytics partners, marketing, IT teams, and senior leaders within retail and across the enterprise.
Responsibilities:
Strategic Planning (40%)
Partner with Lead and Executive Director to develop short- and long-term strategy for retail omnichannel.
Identifying new opportunities to join forces with pharmacy and enterprise initiatives to drive overall Lifetime Value of our customer base.
Leverages thought partners (Senior leaders, corporate partners, peers, team, etc.) as needed to create and revisit the omnichannel strategy.
Develops and nurtures strong relationships with cross functional partners including pharmacy strategy counterparts, legal, regulatory, clinical, digital product, digital engineering, store operations, the retail field organization, data and analytics partners, marketing and voice of customer partners.
Analyzes and informs team of competitive landscape; Shares insights by reading articles, studying competitor offerings, and understanding market trends.
Collaborates with cross-functional teams to build out test case frameworks, lead financial modeling and business case development, set clear KPIs, gain executive stakeholder alignment and ensure smooth execution.
Assigns appropriate timelines and accountabilities for items, empowering the team to drive action steps to completion.
Aligns the teams to establish, update and maintain a clear set of actions including interdependencies needed to achieve overall goals.
Navigates ambiguity and remain nimble to change to achieve goals despite potential obstacles.
Delivers Results (30%)
Drives strategic initiatives and KPI performance.
Collaborates with cross-functional teams to build out pilot frameworks, financial modeling, and business case development; will set clear KPI’s for each.
Act as general insights manager of core ecomm channels – offer input and KPI analysis to help drive growth for channels, provide insights on margin and YTG guidance for reforecasting based on promo events and offers.
Analyzes overall core ecomm business across channels, understanding shrink impact and mitigation opportunities.
Manages project level success, including analyzing results, forecasting, and developing mitigation plans to ensure goals are achieved.
Support Lead Director and Executive Director in managing projects, supporting administrivia, and being the trusted advisor to provide stats & insights share with internal executives on a regular or ad hoc cadence.
Overseeing cross-functional projects, tracking progress, and ensuring timely completion
Filtering information, communicating key decisions to relevant stakeholders, and drafting communications for Lead Director and Executive Director
Creating engaging material (slides, excel, doc, etc) that supports clear and concise business updates for internal partners, executive leadership, and occasionally external partners/vendors.
Drive Innovation (15%)
Identify new opportunities to join forces with pharmacy and enterprise initiatives to drive overall Lifetime Valu
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