Senior User Researcher

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better. 

We are adding a Senior User Researcher to our Collaborate & Scale product pillar who will help us better enable teams to be successful and grow their businesses on Webflow. You will help us better understand our customers and how to bring their needs to existing and new product initiatives for Webflow. This role will help us learn about our current and potential customers, and who we can serve by identifying continued and new opportunities in our product roadmap.

About the role 

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt (Relevant to US only)
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below in USD and pertain to workers in the United States)
    • Zone A: $162,500 - $198,200
    • Zone B: $152,700 - $186,300
    • Zone C: $143,000 - $174,400
  • Canada  (All figures cited below in CAD and pertain to workers in ON & BC, Canada)
    • $184,600 - $225,200

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Director of Research & Insights

As a Senior User Researcher, you’ll … 

• Help define and shape the research function at Webflow as we make it a core pillar of the product insights team
• Plan and execute inclusive, strategic, and valuable user research: design research studies and tests, recruit participants, facilitate interviews, and analyze results
• Synthesize findings and use compelling narratives to communicate digestible and actionable insights and recommendations to a variety of partners in ways that build trust, informs, and drives consensus around key decisions
• Influence and support the formation of technical product roadmaps and tactical solution designs that are highly usable and useful to a diverse and global audience
• Evolve and elevate Engineering, Product, and Design’s (EPD) user research capabilities by equipping non-researchers with toolkits, training, and processes to set them up for success in their own research

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you 

You’ll thrive as a Senior User Researcher if you have:

• Experience building products in the B2B SaaS space
• A proven track record of leading research and collaborating with other teams to discover insights, identify unmet needs, craft better products, and significantly impact company strategy
• Experience with lean research integrated with product teams in an agile process
• Exceptional ability at empathically listening, perceiving users’ needs, and delivering an unbiased view of users
• Exceptional ability to understand and breakdown complex systems and large amounts of research data, generate user insights, and turn those insights into action items for product teams
• Experience in qualitative and quantitative research methods
• Experience advocating for, implementing, and interpreting analytics
• Knowledge of accessibility, principles of effective design, and the Jobs to be Done framework
• Facilitation experience to drive consensus and buy-in, especially with cross-functional partners and stakeholders
• Implemented and improved research tools and programs
• Mentored other researchers and product designers

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We