VP, North Amercia eCommerce

Job Summary

The Vice President, North America eCommerce leads the strategy, execution, and performance of our eCommerce channels and digital initiatives across the U.S. and Canada. This role is accountable for delivering engaging, customer-centric experiences that grow revenue, strengthen market share, and deepen brand loyalty in North America. The VP, NA eCommerce oversees the North America eCommerce business, ensuring alignment with regional business priorities and delivering profitable, measurable results.

What We're Looking For

We’re looking for a high-impact, hands-on digital leader ready to take the next big step in their career. As Vice President of North America eCommerce, you’ll lead the strategy, execution, and performance of KEEN’s digital business across the U.S. and Canada—including our owned eCommerce platform, key marketplaces, and regional digital marketing channels.

We’re looking for a digitally fluent leader with the ability to scale impact. We’re not hiring based on years of experience—we’re hiring for capability, curiosity, and grit. If you’re fast-moving, data-driven, collaborative, and excited by the opportunity to grow something meaningful, we’d love to meet you. At KEEN, you’ll have the chance to lead, build, and grow.

Essential Functions

• Strategic Leadership: Develops and executes the North America eCommerce and digital strategy to drive regional growth, profitability, and consumer engagement. Translates enterprise goals into actionable plans for the North American market.
• Leads and inspires best in class NA collaborative team. In collaboration with I&E (the global marketing team), ensures brand consistency across all digital channels including owned marketplace, and partner platforms.
• Supports NA digital alignment and share best practices across KEEN’s international teams.
• E-Commerce and Digital Sales: Oversees regional eCommerce platforms and marketplace partnerships. Ensures optimal user experience, conversion, and sales performance while integrating digital and physical brand experiences.
• Digital Marketing and Brand Activation: Leads North America digital marketing efforts, including paid media, SEO, content marketing, CRM social media, and influencer programs. Drives traffic, amplify brand storytelling, and converts new customers while building loyalty.
• Customer Experience and Personalization: Advances personalized and data-driven customer journeys across all North American omni-channel touch points. Leverages consumer insights and digital tools to enhance satisfaction, retention, and lifetime value.
• Regional Market Optimization: Tailors digital strategies to fit the unique needs and expectations of North American consumers. Maximizes performance through regional agility and local market execution.
• Cross-Functional Partnership: Partners closely with regional sales, product, operations, IT, and brand teams to align digital and eCommerce initiatives with broader North America business strategies. Drives integration across digital and physical channels working closely with wholesale e-retail partners to enhance digital merchandising, searchability, and sell-through of KEEN products on third party platforms.
• Analytics and Performance Optimization: Uses data analytics to evaluate campaign effectiveness and site performance to impact customer behavior, and drive retail metrics. Leads continuous testing and optimization initiatives to improve business outcomes.
• Innovation and Competitive Advantage: Identifies and implements emerging digital tools, platforms, and consumer technologies to stay ahead in the North America market. Champions a culture of innovation across the eCommerce function.
• Team Leadership and Talent Development: Leads and mentors a high performing regional team across e-commerce, digital marketing, and retail. Fosters a collaborative, agile, and high-growth culture focused on business impact and professional development.
• Budget Stewardship: Partners with the North America Commercial leader to align digital strategy and execution with overarching business goals. Responsible for the North American eCommerce P&L. Manages budgets, optimize investments, and deliver strong returns while maintaining brand consistency and customer satisfaction.

Qualifications 

• Bachelor's Degree in Business, Marketing, or related field - Required
• Master's Degree in Business or equivalent - Preferred
• Seven (7) years experience in DTC, e-commerce, digital marketing, or related fields, with
• Three (3) years in a senior leadership role.

 

Knowledge, Skills and Abilities

• Proven track record of driving significant growth in DTC and digital channels.
• Deep exper