Digital Consumer Business Partner Analyst, B&W

Role Overview

The B&W Digital Consumer Business Partner sits at the heart of B&W’s ongoing social-first transformation, guiding the organization to accelerate and embed digital marketing capabilities that drive consumer engagement and business growth. This role champions the integration of advanced marketing tools, AI, and automation, while partnering closely across functions—including CMI, MMC, senior marketing leadership, and other key stakeholders—to ensure alignment with B&W’s strategic objectives. In addition, this position collaborates with global colleagues to shape and influence the future roadmap for B&W at a global scale, ensuring that local insights and innovations inform the worldwide direction.

Key Accountabilities

• Serve as the primary point of contact for BU Marketing into Digital & Technology, actively resolving risks, issues, and questions related to B&W’s marketing capabilities.
• Advocate for the adoption of innovative, social-first tools and practices to secure and strengthen B&W’s competitive advantage.
• Identify and drive opportunities to leverage AI and automation for increased productivity, operational effectiveness, and growth in B&W’s marketing initiatives—particularly those that support social media listening, content generation, and agile campaign management.
• Embed a test-and-learn mindset within the BU, developing learnings that can be shared and scaled across all B&W markets and business units.
• Partner closely with CMI, MMC, senior marketing leadership, and other cross-functional teams to ensure that marketing transformation is business-led, actionable, and deeply integrated across B&W.
• Support core areas including social listening, creative asset review, workflow management, analytics, content marketing, knowledge management, and data management, with special focus on enabling B&W’s social-first marketing agenda.
• Collaborate with global B&W colleagues to influence and co-create the future roadmap for global digital transformation, ensuring that B&W’s market-specific insights and best practices are represented and adopted globally.

Key Skills Required

• Digital Acumen: In-depth knowledge of marketing technologies for social listening, creative asset generation and review, workflow management, analytics, content marketing, knowledge management, and data management, especially within a social-first context.
• Business Acumen: Strong understanding of marketing, media, and the unique dynamics of B&W’s business priorities.
• Innovative Thinking: Proven experience championing social-first transformation and leading change through marketing, AI, and automation within B&W or similar environments.
• Leadership & Influence: Effective leadership, stakeholder management, and influencing skills, with an ability to build consensus among CMI, MMC, senior marketing leaders, and global colleagues.
• Project & Change Management: Expertise in delivering outcomes through structured project management and change enablement, ensuring smooth adoption of new capabilities across B&W.
• Communication & Collaboration: Exceptional collaboration skills, with a strong track record of partnering across business units and geographies to drive transformation and continuous improvement.

Pay: The pay range for this position is $86,080 to $129,120. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.  

Bonus: This position is bonus eligible.  

Long-Term Incentive (LTI): This position is LTI eligible.  

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.  

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