VP of Brand Sales

Company Description

R26_0011126

Location: Flexible / Hybrid 
Reports to: Head of Sales 

Job Description

Who We Are:

MRI-Simmons is an established brand that is aggressively reinventing itself through investments in technology and people. Widely recognized as the leading consumer insights company, MRI-Simmons measures consumer preferences, attitudes, and behaviors.  MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner. In 2023, NIQ combined with GfK, bringing together the two industry leaders with truly global reach and operations in 100+ markets, covering more than 90% of the world's population.

What We Do:

We empower marketers, advertising agencies and media companies to turn deep consumer understanding into smarter strategies, targetable segmentation, and more effective advertising campaigns across all media channels: linear TV, Connected TV, Digital, and Social. We enrich customer first-party data to enable more comprehensive consumer profiling and activation. 

The Vice President, Brand Sales is responsible for driving commercial performance across existing brand clients and net-new client acquisition. This leader owns retention, expansion, renewals, and revenue predictability—ensuring sustained growth while operating with discipline at scale. 

This role leads a team of Account Directors, bringing structure, rigor, and strategic insight to client acquisition, account growth, and forecasting accuracy. 

Responsibilities:

Client Revenue Leadership 

• Own revenue retention and expansion within the brand client portfolio 
• Ensure proactive, on-time, and predictable renewals 
• Maintain a minimum 3x pipeline coverage against quotas 
• Drive structured upsell and cross-sell strategies aligned to demonstrated client value 
• Serve as executive sponsor for key strategic accounts 
• Standardize stakeholder mapping and engagement strategies across accounts 

Sales Execution & Team Leadership 

• Establish best practices for account planning, business reviews, renewal risk management, and opportunity identification 
• Drive pipeline discipline, forecast accuracy, and CRM rigor 
• Assign territories and quotas aligned to growth objectives 
• Coach and develop team members to operate with accountability, urgency, and commercial discipline 
• Partner closely with Client Services to ensure effective onboarding, training, product adoption, and proactive engagement 

Sales Enablement & Solution Delivery 

• Coordinate cross-functional sales efforts for your team across Solutions Engineering, Product, Operations, Data Science, Data Governance, and Legal 
• Act as the “Voice of the Customer,” partnering with Product to shape scalable offerings, inform roadmap priorities, and ensure market readiness 

Forecasting, Metrics & Performance Management 

• Partner with Sales Leadership, Finance, and Revenue Operations to align forecasting, reporting, and performance management 
• Deliver accurate, data-driven insights to executive leadership 
• Enforce CRM best practices to ensure pipeline visibility, data integrity, and reliable reporting at scale 

Qualifications

• Bachelor’s degree required 
• 12+ years of experience in revenue leadership, client management, or enterprise sales 
• Proven success leading sales teams in media, data, or AdTech environments 
• Demonstrated ownership of renewals, expansion, and revenue forecasting 
• Strong operational rigor with the ability to translate strategy into scalable execution 
• Experience navigating complex, data-driven, and product-centric organizations 
• Executive presence with the ability to engage senior client stakeholders and internal leadership 
• High emotional intelligence with the ability to adapt leadership and sales approach to individuals and situations 

Technical Skills 

• Proficiency with CRM platforms (e.g., Microsoft Dynamics or equivalent) 
• Advanced Excel and PowerPoint skills 
• Familiarity with SharePoint and Copilot tools 
• Experience documenting requirements and developing client-facing materials 
• Exposure to BI tools (e.g., Power BI) preferred 
• Experience leveraging AI to improve efficiency and effectiveness 

Core Competencies 

• Analytical, detail-oriented, and data-driven 
• Deep understanding of consumer research, media, and advertising ecosystems (including AdTech) 
• Strong client presence with the ability to manage expectations, navigate escalations, and drive outcomes 
• Excellent communication and cross-functional collaboration skills 
• Organized, proactive, and execution-focused