Manager, Strategic Insights - Remote

At the American Cancer Society, we're leading the fight for a world without cancer. Our employees and 1.5 million volunteers are raising the bar every single day. We actively seek candidates from diverse backgrounds including communities of color, the LGBTQ community, veterans, and people with disabilities. The greater the diversity of our people, the better we can serve our communities.

The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.

Are you curious, a problem solver and love data to drive actionable insights? Are you committed to ending cancer as we know it, for everyone? If the answers are yes, this role might be for you.

This role reports directly to the Strategic Insights Director and collaborates closely with teams in all areas of Marketing (such as Direct Marketing, Strategic Marketing and Digital Marketing), Discovery, Patient Support and Development. The ideal candidate will engage in the day-to-day analysis of data from a variety of internal and external sources, managing strategic projects that will identify key trends that will lead to areas of growth.

As part of the Insights team, this position will help drive strategic initiatives by translating stakeholder needs into research plans, ensuring the customer is at the center of decision-making. The candidate will analyze diverse datasets using platforms like MRI and Morning Consult to identify telling trends and opportunities for growth, particularly in areas such as donor conversion and geographic expansion. Additionally, they will assist in creating frameworks that drive strategic growth opportunities, with a focus on delivering value to key audiences including people who serve us and people we serve.

This position will also support the Strategic Insights Director in conducting research aligned with the organization’s strategic objectives, contributing to the generation of actionable insights and recommendations that enhance audience engagement and drive audience-centric, growth-focused decisions. Furthermore, they will work towards building and maintaining strong partnerships across various ACS teams, ensuring that insights are effectively integrated into broader strategies.

MAJOR RESPONSIBILITIES

More specifically, the key focus of this position is to support the execution, maintenance, integration, and insights for our ongoing customer-focused research. This includes:

• Audience Insights:  Manage in-depth, immersive audience research sessions focused on key audiences. Strategically coordinate and collaborate with key departments across each Pillar to deeply embed these audiences into daily operations and future strategies. The objective is to ensure that personas are not only understood but are actively integrated into “what’s next” initiatives, driving both current and long-term strategic planning

• Marketing + Revenue insights:  Responsible for comprehensive, immersive audience knowledge the audiences who serve us. This will involve conducting syndicated, quantitative and qualitative research to gain a deep understanding of their demographics and psychographics. The insights gathered will be instrumental in strengthening our understanding of each segment, ultimately helping to shape robust present and future strategies

• Expert in key supporting Platforms:  Act as the primary expert in utilizing software tools such as MRI and Morning Consult to extract actionable data insights that support key strategic initiatives defined by upper management. Additionally, expertly manage survey-based platforms, including Quantilope and Qualtrics, to conduct comprehensive quantitative and qualitative research projects, ensuring effective execution and impactful results

• Strategic Research Activation: Develop, conduct, analyze, report, and activate research throughout the organization.  Gain empathetic insights from audiences through contextual methodologies such as one-on-one interviews, online boards, focus groups, co-creation events and surveys.  Always seeking out innovative research methodologies.

• Insights to drive impact:  Maximize customer and audience insights to develop data-driven recommendations that guide senior ACS leadership in making impactful business decisions. Effectively disseminate through reports and live presentations insights across the organization to drive alignment and foster progress toward organizational objectives.

• Data Expertise:  Leverage subject matter expertise to ensure all data measurement is completed with the highest quality