Specialist, Marketing Information Management

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

As a member of the Marketing Enterprise Brand Strategy & Activation team, you'll help accelerate and enhance operational reporting for our content supply chain. Here's what you'll do:

Understand tools and process:
Understand the creative process workflow and related data. Become the team’s go-to expert in our reporting tools like excel, Power BI and work management tools, like Adobe Workfront.

Drive Insights:
Report and analyze key metrics—like request volume, cycle time, and delivery counts—to support decision-making and track performance. Approach data requests with curiosity, whether they’re straightforward or complex to uncover insights. Take charge of recurring processes, ensuring everything is accurate and timely. Handle support requests with speed, precision and a keen eye for patterns or opportunities.

Collaborate Across Marketing Teams:
Work closely with all Marketing teams to identify opportunities to continuously improve operational effectiveness and process improvements.

What We’re Looking For:

• Process-oriented with an analytic and curious mindset:
  Comfort with recurring workflows, related datasets and streamlining operations. Ability to analyze and operate moderately complex systems and processes. Adobe Workfront knowledge a plus. Eager to learn, grow, and stay current with operational metric trends and tools.
• Technical skills:
  Experience in Excel and Workfront combined with an understanding of our marketing processes.
• Strong communicator with a focus on details:
  Strong attention to detail in reporting, documentation, and system use. Able to clearly communicate technical information and performance metrics to stakeholders.
• Bonus Points:
  Familiarity with report automation tools, and a degree in business, marketing, operations, or engineering.

This hybrid position is based is in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week and enjoy the flexibility of remote work the remaining days. Current Nationwide Remote Associates will also be considered.

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Job Description Summary

Building a deep understanding of customers and the marketing that works to attract them begins with developing insights and solutions from data. If you thrive on problem-solving, connecting the dots and being part of an organized and informed project team, have exceptional attention to detail and a deep sense of ownership for quality and project workflow, we want to know more about you!

As a Specialist, you'll develop and support marketing information capabilities and insights for production or internal business partners. This can include responsibility for business and data analytics projects, including development and maintenance of intermediate statistical models and related analyzes. This can also include developing the business understanding vital for analytics projects, obtaining and leading related data, performing analyses, interpreting results, outlining requirements for analytical solutions as needed, providing insights to internal clients and helping implement insights to marketing decisions.

You also may work on projects through one or more of the delivery cycles from initiation, solution scoping, design, development, and analytic execution through implementation. You'll help document business rules, business cases, requirements, information requirements, analytic requirements and implementation strategy for changes and improvements to customer information and decision making both in an analytical and operational environment.

Job Description

Key Responsibilities:

• Assists with multiple projects to develop business and data analysis to drive business objectives.

• Participates on workstreams of projects designed to execute analytics and to deliver analytic and operational capabilities and solutions.