Director of Product Marketing, Web Content

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

We are seeing a highly motivated and experienced Director of Product Marketing for B2B Web Content to join our team. The ideal candidate will be responsible for creating, managing, and optimizing the overall B2B Web content approach across product marketing to increase customer awareness and consideration of Visa’s B2B product offerings and to harness this engagement into sales demand and pipeline. 

Your job scope will require that you:

•    Develop the strategy and define best practices for B2B Web Content to accomplish business objectives (e.g., best ways to represent complex technology products to technical B2B customers, best ways to introduce and update new product enhancements, best ways to create customer engagement in a web experience, best ways to generate customer demand from engagement, best ways to extend reach through social media program)
•    Create and orchestrate a regular B2B Web Content process to showcase Visa B2B product suite and allow for timely updates related to new products or new customer messages.
•    Collaborate with a broad set of SVP, VP and Sr. Director stakeholders across global marketing, regional teams, product management and sales leadership to ensure product content is created, impact is measured, and the process is improved.
•    Mentor and coach Sr. Manager and Director level marketing managers across global and regional marketing organization to improve team proficiency at generating amazing B2B Web content.

In this role, you will report to the VP of Global Product Marketing, and you will play a pivotal role in ensuring that marketing delivers a steady stream of impactful product detail and customer adoption content to inform customers and create sales momentum. You will design and create the content program, mobilize cross-functional peers to implement and then oversee regular program enhancements and expansion to develop a world class capability for Visa. 

Key Responsibilities:
1.    Develop and implement a comprehensive B2B Web content strategy that aligns with the company's goals and objectives.
2.    Create compelling best practices for creating B2B Web content to influence customer education, consideration and to drive engagement through incorporating product details, white papers, case studies, blogs, and social media posts.
3.    Collaborate with sales, marketing, and product teams to ensure content is accurate, up-to-date, and aligns with the company's brand voice and style guide.
4.    Measure and analyze Web content performance to identify opportunities for improvement and optimize content strategy.
5.    Stay current with industry trends and competitor activities to ensure our product launch content remains differentiated, relevant, and effective.
6.    Know and understand Visa clients better than they know themselves, including what they need and how they make their buying decisions.
7.    Understand the customer buying journey for various product families to incorporate the right Web content to influence consideration, engagement and to create demand for the sales process.
8.    Providing an expert perspective on B2B Web content and social media with a strong point of view on what is possible and what is required.
 

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications:
1. 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications:
1. 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
2. Experience overseeing Web content for a technology product offering, preferably in a functional leadership role influencing Sr. Director and Director level stakeholders
3. Excellent wri