Senior Director, Product Management

Choice Hotels is evolving how we build, deliver, and scale solutions through a shift to a Product Operating Model (POM), a company-wide transformation focused on delivering real customer and business outcomes.   

We are building cross-functional product teams empowered to drive outcomes for our guests, franchisees, owners, and associates — and we're looking for talented product professionals who are passionate at solving meaningful problems end-to-end. This transformation represents a unique opportunity to help shape how one of the world's leading lodging franchisors innovates and grows.  

As we stand up and scale these teams, we anticipate opening a variety of Product Management roles across multiple domains. If you're energized by solving complex problems, we encourage you to #MakeItYourChoice by submitting your application to our talent pipeline to be considered as roles become available.   

Upcoming Opportunity – Senior Director, Product Management   

The Senior Director, Product Management is a senior product leadership role with accountability for the health, direction, and outcomes of a highly complex product portfolio spanning multiple functions or a critical domain at the core of the business. This isn't a role where you lead one team or one set of problems. You're responsible for the architecture of an entire product capability — the strategy, the leadership, the operating model, and the results. 

Your job is to lead the leaders. You'll manage Directors and Senior Managers who run their own product teams, and you'll hold yourself accountable for what those teams build, how well they operate, and the business outcomes they generate. That means you need to be exceptional at developing product leaders — not just product managers — and at creating the conditions across a wide portfolio where strong, disciplined product work can happen at scale. 

You'll define the multi-year product direction for your portfolio, making hard decisions about where to invest, what to stop, and how to sequence complex interdependencies across teams, budgets, and business priorities. Success here is measured by the quality of the leaders you develop, the clarity and durability of the strategy your organization executes, and whether the portfolio moves the business in the right direction — not just this quarter, but over the next one to three years. 

What You'll Do 

Define and own the product strategy for a highly

complex portfolio. This isn't short-cycle roadmap planning. You're setting the direction across multiple teams and product areas, identifying the most important problems the business needs to solve over a multi-year horizon, and making deliberate, well-reasoned bets. Clarity at this level is rare and hard. Your job is to provide it. 

Translate company objectives into portfolio strategy. Work from the top down and the bottom up simultaneously. Understand where the company needs to go, make sense of it across co