Global NADL Brand Ambassador (Mixology)

Where Conviviality is at work.  

North American Distillers (NADL) is where we manufacture our award-winning American Whiskeys such as Jefferson’s, Rabbit Hole, TX Whiskey, Skrewball, and Smooth Ambler.  NADL is part of Pernod Ricard, a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, and The Glenlivet® Scotch whiskey, as well as many more superior wines and exquisite champagnes! 
 
Working at NADL is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.   

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! 
 
The salary range for this role, based in Louisville, Kentucky is $92,720.00 to $115,900.00. The range may vary if the role outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.
 

Position Summary:

The Global Brand Ambassador for NADL brands serves as the leading voice for our portfolio within the global mixology and spirits community. This role champions cocktail innovation, bartender education, and cultural relevance across all NADL brands, ensuring each brand is represented authentically and creatively. Through immersive training, inspiring activations, and compelling storytelling, the ambassador builds strong connections with trade professionals and consumers, driving advocacy and loyalty worldwide.

Reporting Line:

Reports to: Senior Manager, Brand Advocacy

Core Responsibilities

Global Advocacy & Education

• Deliver dynamic mixology-led training sessions for bartenders, distributors, and trade partners across priority markets for all NADL brands.
• Represent NADL brands at global market launches, trade shows, and cultural events, showcasing creative serves and brand versatility.

Brand Experiences & Activations

• Design and lead premium cocktail activations that highlight the unique flavor profiles and stories of NADL brands.
• Curate experiential events that immerse guests in the heritage and innovation of our portfolio.

Toolkit Development

• Help manage development of global advocacy and education toolkits, covering experiential activation, on-trade program campaigns and global drink strategy.

Hospitality & Guest Hosting

• Partner with NADL hospitality teams to host immersive bartender trips, VIP and influencer experiences at brand homes and events.
   

Content & Social Media

• Create engaging mixology content (recipes, tutorials, behind-the-scenes) for social platforms across NADL brands.
• Share their ambassador journey and cocktail innovations to amplify digital presence globally.

Bartender & Influencer Relationships

• Build and nurture strong relationships with leading bartenders, mixologists, and cultural tastemakers who can champion NADL brands in their markets.
• Act as a trusted resource for cocktail trends and portfolio serves.

Market Support

• Collaborate with local marketing and commercial teams to support launches, train frontline staff, and align with market priorities for each brand.
   

Founder & Brand Team Collaboration

• Work closely with brand teams and founders on advocacy initiatives, presentations, and global storytelling opportunities.
   

Ambassador Network Management

• Engage with local ambassadors worldwide, sharing tools, best practices, and activation updates across all NADL brands.

Essential Skills, Qualifications & Experience

Location:

• Based in Louisville, KY, with frequent domestic and international travel.

Interpersonal:

• Charismatic storyteller with a passion for cocktail culture and hospitality.
• Strong presentation skills and ability to connect with diverse audiences.
• Highly organized and adaptable in fast-paced environments.

Experience:

• 5+ years in m