Marketing Specialist - SMS Focus

The Digital Marketing Specialist will be responsible for developing, executing, and optimizing targeted SMS (texting) , MyChart and other communication programs to support Atlantic Health’s communication objectives and improve patient experience. This role reports into the senior CRM manager and will play an integral role in driving personalization, segmentation, and customer journey mapping to deliver the right message to the right audience at the right time.  

 

Responsibilities 

• Partner with IT, operations, patient access, data and marketing strategy and compliance teams to develop and deploy SMS, MyChart and Direct Mail communication programs 

• Maintain and optimize always-on trigger streams and multi-touch, cross-channel patient journeys  

• Manage audience segmentation and targeting 

• Monitor program performance, produce and share response reporting, identify trends, and extract actionable insights 

• Design and execute testing plans and make recommendations based on test results  

• Support communication preference and consent management 

• Maintain audience file hygiene and opt-out/suppression lists 

• Develop and manage production schedules and calendars 

• Lead relationships with external agency, production, and fulfillment partners 

• Contribute to copywriting, editing, image selection and template design if required 

• Support automation and personalization capabilities development 

• Support CRM team in data-related enterprise initiatives, opportunities to streamline the martech stack, and development of a 360-degree view of the patient consumer 

• Track expenses against the marketing budget 

• Complete additional responsibilities and/or duties as assigned 

 

Bachelor’s degree in Marketing, Business, or related field 

• 1-2 years of hands-on experience in SMS marketing, in-app messaging or direct mail
   
• 1 to 5 years of experience in marketing communication development, execution, and optimization 

• Experience producing response reporting and analyzing program results 

• Familiarity with segmentation, customer journey mapping and developing patient/customer experiences 

• Exceptional project management, collaboration, and communication skills 

• Ability to explain complex data in a clear, concise manner, both visually and verbally 

• Deadline-oriented and comfortable handling multiple initiatives simultaneously 

• Healthcare experience and familiarity with data privacy regulations (e.g. HIPAA, TCPA) strongly preferred.  
  
  
  This is a hybrid position with the flexibility to work from home 2-3 days each week.  
  
  
  
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At Atlantic Health System, our promise to our communities is; Anyone who enters one of our facilities, will receive the highest quality care delivered at the right time, at the right place, and at the right cost. This commitment is also echoed in the respect, development and opportunities we give to our more than 20,000 team members. Headquartered in Morristown, New Jersey, we are one of the leading non-profit health care systems in the nation. Our facilities and sites of care include:

• Morristown Medical Center, Morristown, NJ
• Overlook Medical Center, Summit, NJ
• Newton Medical Center, Newton, NJ
• Chilton Medical Center, Pompton Plains, NJ
• Hackettstown Medical Center, Hackettstown, NJ
• Goryeb Children's Hospital, Morristown, NJ
• CentraState Healthcare System, Freehold, NJ
• Atlantic Home Care and Hospice
• Atlantic Mobile Health
• Atlantic Rehabilitation

We also have more than 900 community-based healthcare providers affiliated through Atlantic Medical Group. Atlantic Accountable Care Organization is one of the largest ACOs in the nation, and we are a member of AllSpire Health Partners.

We have received awards and recognition for  the services we have provided to our patients, team members and communities. Below are just a few of our accolades:

• 100 Best Companies to Work For ® and FORTUNE® magazine for 15 years 
• Best Places to Work in Healthcare - Modern Healthcare
• 150 Top Places to work in Healthcare - Becker's Healthcare
• 100 Accountable Care Organizations to Know - Becker's Hospital Review
• Best Employers for Workers over 50 - AARP
• Gold-Level "Well Workplace": Wellness Council of America (WELCOA)
• One of the 100 Best Workplaces for “Millennials” Great Place to W