Senior Manager, Brand and Industry Content

NOTE: To be considered for this role, we ask that you please enter a short explanation of how your expertise aligns with this role in the 'Additional Information' section of the application.
About the Role
Houzz is looking for a Sr. Manager, Brand and Industry Content, to build and lead Houzz Pro’s content program. This is a high-impact role where you’ll own the content engine end-to-end — from developing thought leadership that elevates our brand, to creating assets that drive demand, to enabling sales with the right tools.

What You’ll Do

• Develop and execute a content strategy aligned with our business goals, ICPs, and buyer journey.
• Own the editorial calendar and ensure timely production of high-quality content across formats: blogs, guides, case studies, videos, webinars, and more.
• Write, edit copy, and update popular content on the site to improve utility and freshness.
• Own the product roadmap for our CMS, partnering with engineering stakeholders to create new article page features (e.g. interactive charts, sign up forms, etc.) that integrate with our sales and marketing funnels.
• Collaborate with product marketing, demand generation, sales, and customer marketing to create assets that support campaigns, launches, and customer stories.
• Partner with integrated marketing and the SEO and Social teams to drive distribution across owned, earned, and paid channels — optimizing for SEO, discoverability, and engagement.
• Establish scalable content processes, managing in-house creators, freelancers, community experts and others as needed.
• Define and report on KPIs (e.g., pipeline influence, traffic, engagement, conversions) to demonstrate ROI and continuously optimize.
• Build and maintain a consistent brand voice and messaging framework across all content touchpoints.

At a Minimum, We’d Like You to Have

• 12+ years of content marketing experience, ideally in B2B SaaS.
• Strong writing, editing, and storytelling skills with a portfolio that shows range and impact.
• Familiarity working with a headless CMS: experience working with headless CMS page layouts, optimizing slice/lego tags and other information hierarchy, and setting up slices for international site use.
• Proven ability to develop and scale a content strategy that drives measurable business outcomes.
• Experience collaborating with product marketing, demand gen, and sales teams.
• Deep expertise in SEO, content distribution, and performance analytics.
• Track record of managing editorial calendars, freelancers, and content budgets.
• Comfortable operating in a fast-paced, high-growth environment with both strategic and hands-on execution.

Ideally, You'll Also Have

• Experience with creating content for the construction industry.
• High-growth startup experience.

Compensation, Benefits and Perks
This role has an annual starting salary range of $115,000 - $135,000. In addition to salary, you’re eligible for competitive benefits that support you and your family as part of your total rewards package at Houzz. Also, depending on the role, you could be eligible for an equity award. Actual compensation is influenced by a wide array of factors, including, but not limited to, skills, experience, and specific work location.
Benefits and perks include:- Flexible Paid Time Off (PTO)- Home internet stipend- Medical, dental, and vision benefits- Maternity/paternity leave program- Employee Assistance Program (EAP)- Professional Development Reimbursement Program- 401(k) retirement savings plans (Pre-Tax and Roth)- Flexible Spending Accounts (FSA) - Medical & Dependent Care- Health Savings Account (HSA) with company contribution - Healthy at Houzz program

Houzz is an Equal Employment Opportunity employer. When applying for a role at Houzz, we guarantee your application will be considered regardless of your sex; race; color; gender; national origin; height or weight; ancestry; physical or mental disability; medical condition; genetic information; marital status; registered domestic partner status; age; sexual orientation; military and veteran status; or any other basis protected by federal, state or local law or ordinance or regulation.
We embrace and celebrate the value that diversity brings to an organization. Diverse backgrounds and different points of view help Houzz provide the best experience for our community. Houzz is committed to fostering an inclusive environment through projects and initiatives, such as employee resource groups, that support Houzzers’ efforts to be themselves and share their lives at work.
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