Coordinator, Brand Marketing (NARS)

Job Summary:

The Coordinator, Brand Marketing plays a pivotal role in advancing NARS' marketing objectives and strategies within the competitive US market. This position is essential for updating and maintaining key marketing tools that are integral to supporting business strategy and brand growth. The Brand Coordinator ensures that NARS remains agile and responsive to market dynamics, facilitating strategic decision-making and effective resource allocation.

 

In addition to managing essential marketing tools, the coordinator supports the timely delivery of US forecasts, collaborating closely with cross-functional teams to gather and disseminate information. This role encompasses a diverse range of responsibilities, from conducting comprehensive market research and competitive analysis to supporting external partnerships and facilitating the execution of innovative marketing initiatives. With a keen eye for detail and a proactive approach, the coordinator enhances communication and collaboration across the organization, ensuring alignment on marketing strategies and initiatives that resonate with consumers and drive business growth.

 

Primary Duties & Responsibilities

360 Launch Planning and Execution Support

• Support the Brand Manager with day-to-day management by providing up-to-date launch timing and innovation information. Engage proactively with cross-functional teams to drive initiatives and maintain accurate launch calendars by incorporating retailer updates and communicating changes to stakeholders.
• Oversee the forecasting process to ensure timely submission of marketing forecasts. This involves creating fact sheets, updating forecast trackers with deadlines, coordinating sample forecasts, managing pre-series forecasting activities, conducting shade penetration for key launches.
• Support the Brand Manager with developing comprehensive 360-degree launch decks, managing launch recaps capture feedback, and communicating key learnings to key stakeholders.
• Foster relationships with external partners such as The Campus Agency, Power Reviews, and Subscription Box partners to enhance brand affinity and loyalty, strategically distributing product and tactical information to ensure the successful execution of initiatives.

Market Research and Competitive Analysis

• Conduct comprehensive market research and deep dives to track and analyze key competitor activities, new product launches, and promotional campaigns, with a specific focus on digital platforms.
• Identify industry trends and shifts in consumer behavior to provide actionable insights and strategic recommendations. Ensure the brand remains agile and responsive to market changes.
• Summarize research findings into clear reports and presentations to support strategic decisions and marketing initiatives. Communicate key insights effectively to stakeholders to drive informed decision-making.

Cross-functional Support and Coordination

• Support the Brand Marketing Team with ad hoc requests and analyses using tools like Item Master Attribute and NPD. Coordinate and compile information for meetings and major presentations, and prepare, maintain, and distribute marketing documents and reports.

Working Relationships/Key Stakeholders:

• U.S. Digital Marketing: Support the Digital Marketing team by providing insights on market trend