Associate Product Management Manager - Id theft protection industry

Allstate Identity Protection is a part of The Allstate Corporation, which means we have the same innovative drive that keeps us a step ahead of our customers’ evolving needs. We combine our advanced investigative systems with our expertise in working with businesses to ensure our customers remain protected from any online threat. 

Job Description

About Allstate Identity Protection (AIP)

• AIP (formerly InfoArmor) has been a trusted leader in identity protection and advanced threat intelligence for more than 15 years. Acquired in 2019, we operate as a wholly owned subsidiary and dedicated business unit of The Allstate Corporation.
• We are committed to making digital life easier, safer, and more rewarding. Through innovative technology and powerful protection against digital fraud, we empower our members to live confidently online, knowing their financial and personal information is safeguarded by one of the most experienced teams in the industry.

Join AIP as an Associate Product Manager and help shape the future of our core identity products including credit monitoring, financial identity monitoring, and foundational subscriber‑value services. In this role, you’ll strengthen the products that millions rely on to protect their financial identity, while partnering closely with product leaders across the organization to prioritize improvements, deliver measurable value, and drive meaningful outcomes for subscribers.

Role Scope: 

The Associate Product Manager (APM) will focus on ensuring AIP’s core identity services continuously improve and deliver maximum value to subscribers. This role is responsible for managing and optimizing key monitoring features, identifying opportunities for enhancement, and ensuring product decisions are grounded in measurable outcomes and business value.

Key Areas of Focus

• Optimize and Evolve Core Identity Products:  Enhance and optimize credit monitoring, financial identity monitoring, and related services to ensure subscribers receive ongoing value. Identify opportunities to strengthen product performance, reduce friction, and improve user experience.

• Manage the Roadmap for Core Identity Services:  Maintain and coordinate the roadmap across identity‑related products. Collaborate with senior Product Managers to sequence enhancements, align priorities, and translate strategy into actionable work.

• Identify Outcome‑Driven Improvement Opportunities:  Proactively surface optimization opportunities aligned with AIP’s desired subscriber outcomes. Analyze product metrics, user feedback, and competitive landscapes to inform recommendations.

• Deliver Measurable Business Value:  Define success metrics for enhancements, new capabilities, and operational improvements. Track, measure, and communicate the impact of shipped features or improvements.

• Develop Clear, Insight‑Driven Business Cases: Build concise business cases to justify enhancements, new capabilities, or sunsetting lower‑value features. Articulate customer value, business value, ROI, and rationale for prioritization.

• Support Full Product Lifecycle Delivery:  Assist with planning, scoping, validating, and launching new features or product changes. Support end‑of‑life decisions for outdated or low‑performing capabilities. Partner with engineering, design, CX, and analytics to ensure smooth execution.

• Demonstrate Strong Product Thinking:  Apply systems thinking to understand how identity services interact across platforms and touchpoints. Maintain a focus on delivering outcomes and business value, not chasing “shiny” features. Embrace learning, iteration, and thoughtful problem‑solving.

Essential Functions:

Product Strategy

• Contribute to the product vision, strategy, and roadmap for identity‑based products.

• Support delivery of initiatives from ideation through market launch.

• Conduct SWOT analyses and help maintain relationships with key partners.

Market & Customer Insights

• Conduct market, user, and stakeholder research to inform priorities and roadmap decisions.

• Translate insights into clear business value through lean canvases and business cases.

Product Planning & Delivery

• Define product requirements, user experiences, and functionality.

• Prioritize enhancements based on customer feedback, trends, and business value.

• Maintain roadmap timelines and coordinate feature releases with cross‑functional teams.

• Track product metrics and user outcomes to guide future strategy.