Manager, Channel Marketing

Job Family

Marketing - General

Who We Are

 

Transamerica has been helping people feel better about the future for more than 100 years. We provide investment, retirement, and life insurance solutions to more than 11 million customers throughout the U.S. But the way we see it, our responsibility goes beyond our clients’ accounts. We’re in the business of helping people live well and empowering them to create a better tomorrow through the financial and health-related habits they form today. We help people prepare by providing solutions that consider the whole picture.

What We Do

Transamerica is organized by lines of business (Life Insurance, Annuities, Mutual Funds, Retirement Plans, Employee Benefits, and Financial Assets), which are supported by Transamerica Corporate (Corporate Development; Finance; Internal Audit; Legislative, Regulatory & Policy; Office of the CEO; People, Places & Brand; Risk; and Technology).

Job Description Summary

Design and implement marketing campaign strategies to promote the sale of company products and services in life insurance. Drive engagement with financial professionals through product marketing, brand affinity, and the launch of new products/solutions.

Job Description

Responsibilities

• Partner with Marketing Director to create strategic campaign plans, establish customer goals, and define key performance metrics.
• Lead staff in the design, build, and implementation of multiple complex and concurrent campaigns.
• Review addressable market to define target audiences and create programs that drive engagement relevant to the audience.
• Track and evaluate program effectiveness using qualitative and quantitative methods.
• Ensure adherence to established processes and formal workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; define new processes and workflows as needed.
• Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.
• Serve as internal escalation point for campaign related issues.

Qualifications

• Bachelor’s degree in marketing, business, communications or equivalent experience
• Eight years of marketing communications, digital marketing, or project management experience
• Three years of marketing experience in financial services or a related industry
• Thorough understanding of traditional and digital platforms
• Experience managing projects/processes
• Broad experience developing and executing digital campaigns and complex projects
• Technical acumen to design campaigns that optimize the use of marketing platforms
• Analytical and decision-making skills to identify and prioritize critical issues
• Creative thinker
• Excellent communication and relationship building skills
• Organizational skills to manage multiple projects in a fast-paced environment

Preferred Qualifications

• Team lead/supervisory experience
• Intermediary or institutional experience
• Familiarity with content management, project management workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront
• Experience in change management
• Life Insurance marketing experience

Working Conditions

• Remote environment

The salary for this position generally ranges between $94,000 - $125,000 annually. This range is an estimate, based on potential qualifications and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.

 

Additionally, this position is typically eligible for an Annual Bonus of 15% based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion.

What We Offer  

 

For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees. 

 

Compensation Benefits 

• Competitive Pay 

• Bonus for Eligible Employees 

 

Benefits Package 

• Pension Plan 

• 401k Match

• Employee Stock Purchase Plan

• Tuition Reimbursement

• Disability Insurance

• Medical Insurance

• Dental Insurance

• Vision Insurance

• Employee Discounts

• Career Training & Development Opportunities

 

Health and Work/Life Balance Benefits 

• Paid Time Off starting at 160 hours annually for employees in their first year of service.

• Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holiday