CRM Associate Manager, Emerging Brands

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: CRM Associate Manager, Emerging Brands

Reports to:  Manager, Digital Marketing

Location:  Remote*

*Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

The CRM Associate Manager will support the development and execution of strategies to increase customer retention, loyalty, and lifetime value. You will collaborate closely with cross-functional teams to define key customer segments and develop personalized experiences, while driving meaningful impact to the business. This position will work on The Emerging Brands Group (Teva, Ahnu and Sanuk) and will report into the DTC team.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact
The primary functions of this role, include but are not limited to:

• 1. Support the CRM team in the development, planning, and execution of error-free campaigns using email and SMS communication to meet business goals
• 2. Work alongside CRM Manager to develop rigorous, hypothesis-driven testing plans, including but not limited to, segmentation and personalization tests
• 3. Drive loyalty engagement and acquisition with strategic planning to promote adoption of and participation of potential Rewards program
• 4. Oversee ad hoc projects, working with both cross-functional business partners and third-party agencies, while concurrently facilitating day-to-day retention programs
• 5. QA all email and SMS campaigns to ensure flawless execution and accuracy. When necessary, proactively troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution.
• 6. Responsible for weekly, monthly, quarterly, and other analysis and reporting, as needed
• 7. Maintain awareness of email marketing trends, best practices, technologies

Who You Are

• Highly analytical and metrics-driven marketer
• Demonstrated ability to implement programs through effective use of communication with various cross-functional partners in a fast-paced business environment
• Self-starter, proactive, curious, comfortable with ambiguity, able to work both collaboratively and autonomously
• Excellent time management, organizational, planning and project management skills
• Must be flexible and have excellent relationship building skills

We’d love to hear from people with

• 3-5 years email or digital marketing experience
• 2-4 years of reporting and analytics experience
• Experience working in ESP, preferably Cordial
• Experience with SMS marketing preferred
• Awareness of customer retention best practices, technologies, and trends
• Proficient in Google Analytics, Photoshop, Excel (ESP/SMS software experience a plus)

What We'll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
   

$80,000-$