Jobs and Careers

Senior Product Marketing Manager

HealthVerity

Philadelphia, United StatesRemotefull_timeVerifiedPosted 20 Feb 2026

💰 $150,000/yr

About the role

Please note: This is a hybrid role requiring 3 days in office at our Philadelphia HQ - 1818 Market Street.

How you will help

HealthVerity is searching for a Senior Product Marketing Manager to lead positioning, go-to-market strategy, and sales enablement for our life sciences data and technology portfolio. In this role, you’ll craft the narratives that define how our products win in market, partner with Product and Sales to launch new capabilities, and equip our go-to-market teams with the tools and insights to drive adoption and growth. The ideal candidate is a strategic storyteller with deep B2B product marketing experience in life sciences or data-driven healthcare, comfortable operating in a fast-paced, enterprise environment.

What will you do

Product Positioning & Messaging

Develop clear messaging that articulates the value of the HealthVerity product portfolio to key audiences (buyers, users, KOLs) and versus competition.
Refine messaging frameworks and ensure consistency across web, digital, sales, and marketing materials.
Conduct value-proposition testing and refine narratives based on customer feedback and data.

Go-to-Market (GTM) Strategy

Build and execute product launch and product expansion plans in partnership with Product, Marketing, and Sales.
Manage cross-functional launch readiness — from internal enablement to external campaigns.
Identify and define target markets, personas, and segments; develop audience-specific GTM plays.

Sales Enablement

Equip Sales with tools, pitch decks, case studies, objection handling, and competitive insights.
Lead regular enablement sessions to improve positioning, storytelling, and differentiation in the field.
Partner with Revenue Ops to measure product adoption and campaign influence.

Market Intelligence & Competitive Analysis

Monitor market trends, competitor moves, and buyer feedback to anticipate opportunities or threats.
Develop battlecards and competitive analyses to guide Sales and Product strategy.
Serve as the voice of the market within the company, advocating for customer needs.

Cross-Functional Leadership

Partner closely with Product Management on roadmap alignment and product-market fit.
Collaborate with Marketing colleagues on content development, PR and demand gen to amplify product stories across channels, including tradeshow content development
Influence brand and campaign direction through data-driven insights from the field.

Required skills and experience

7+ years of experience in B2B product marketing, with a solid understanding of life sciences data.
Proven success in developing GTM strategies and launching new products or major releases.
Strong storytelling skills — able to translate complex technology into clear, compelling business outcomes.
Experience partnering with enterprise sales and product teams in a fast-paced, high-growth environment.
Excellent communication, presentation, and project-management skills.

Base salary for the role is commensurate with experience and can range between $150,000 - 185,000 + annual bonus opportunity.

Hiring Locations

Our main office is located in Center City, Philadelphia, where we operate on a hybrid model with in-office work required three days a week for local employees. We believe collaboration is most effective when teams come together, which is why we prioritize hiring in the Philadelphia area.

For certain roles, we also hire from hub locations—regions where we have an established presence with multiple team members working remotely. While these employees primarily work from home, we bring them together in person at lease once a year for team-building, collaboration, and strategic planning.

Due to tax and labor regulations, we can only hire from specific states. Remote work is supported in the following key hub locations and approved states:

Hub Locations: