B2B Content Marketing Strategist

As the B2B Content Marketing Strategist, you will play a key role in expanding Hagerty’s ability to deliver high-quality, relevant, and timely content to our agent, broker, and carrier audiences (i.e., "B2B" channel stakeholders). Reporting to the Director of Marketing Strategy, this role supports the creation, optimization, and management of all B2B content—emails, partner materials, articles, organic social, sales enablement resources, and training content.

As a subject matter expert in Hagerty’s B2B voice and positioning, you’ll craft content that informs, inspires, and empowers the agent and broker community while supporting Hagerty’s broader business goals. Working cross-functionally with creative, product, sales, and marketing teams, you’ll ensure every message reflects Hagerty’s mission, brand voice, and commitment to our partners’ success.

This role is ideal for a skilled communicator and content strategist who thrives at the intersection of storytelling, strategy, and execution—someone who can translate complex ideas into clear, compelling, and actionable messages that move agents to engage.

Ready to get in the driver’s seat? Join us!

Key Responsibilities

• Author, edit, and manage B2B content across multiple channels, including emails, newsletters, partner content, sales enablement materials, organic social, and articles.
• Serve as the subject matter expert (SME) for Hagerty’s agent/broker voice, ensuring all agent- and broker-facing content aligns with brand guidelines and channel objectives.
• Collaborate with creative, product, and sales teams to plan, produce, and deploy content that supports agent engagement, education, and sales enablement.
• Maintain an editorial calendar and oversee content workflows to ensure timely delivery, consistency, and strategic alignment.
• Partner with internal stakeholders and external partners to co-develop content that highlights collaborations, new programs, and thought leadership.
• Manage content within existing and emerging platforms to support marketing automation and personalization strategies.
• Support the execution of Hagerty’s agent and broker newsletters, ensuring relevance, clarity, and measurable impact.
• Develop and refine sales and marketing collateral, training tools, and agent resources to enhance the partner experience and drive performance.
• Collaborate with analytics and digital marketing teams to track engagement and content performance, using insights to continuously optimize output.
• Contribute to campaign ideation, copywriting, and storytelling that helps reinforce Hagerty’s leadership position in the specialty insurance and enthusiast vehicle market.

What you’ll do

• Create content that connects Hagerty’s brand, products, and values to the agent and broker audience in meaningful, relevant ways.
• Develop content strategies that strengthen Hagerty’s partnerships and support the B2B insurance channel’s growth.
• Work cross-functionally to ensure that all marketing communications are cohesive, accurate, and strategically aligned.
• Support the Director of Marketing Strategy in scaling Hagerty’s B2B content production and delivery capabilities.
• Translate marketing strategy into clear, actionable, and engaging content for agents, brokers, and carrier partners.
• Ensure every message reflects Hagerty’s creative principles and brand voice.

This might describe you

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Proven experience in marketing, content strategy, or editorial experience, ideally in B2B, insurance, financial services, or related industries.
• Proven ability to write, edit, and manage content across multiple formats and channels.
• Strong grasp of content strategy principles, audience segmentation, and messaging frameworks.
• A passion for cars, culture, and Hagerty’s purpose to save driving for future generations is preferable.
• Excellent storytelling and writing skills with a knack for translating complex ideas into clear, compelling copy.
• Familiarity with marketing automation tools, CRM systems, and analytics platforms—experience with Salesforce a plus.
• Detail-oriented with exceptional editorial judgment, consistency, and brand sensibility.
• Collaborative and proactive, with strong communication skills and the ability to work across teams and departments.
• Data-driven mindset with an interest in content performance metrics and optimization.

Other things to note

• This role can be worked from any U.S. remote location.
• Familiarity with public company requirements, including Sarbanes Oxley and key regulations, if applicable