Senior Social Strategist

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

As a leading performance agency, we are seeking an innovative and strategic Senior Social Strategist to join our Social team, reporting to the Social Director. This role will support day-to-day client work across healthcare accounts, ensuring the successful execution of social and influencer strategies. The ideal candidate will lead the crafting of impactful recommendations and provide thought leadership to help achieve client goals. The Senior Social Strategist will work closely with the Social Director, collaborating with teams across social and influencer marketing to deliver cohesive, audience-centric strategies. A passion for social trends, strategic thinking, and excellent communication skills are essential for success in this position.

Responsibilities

• Support the development and execution of social media and influencer strategies for unbranded and branded healthcare campaigns.
• Assist in defining campaign objectives and influencer approaches, including determining roles, rollout plans, influencer types and tiers, and vetting criteria.
• Manage aspects of the RFP process, including network partner outreach, proposal review, influencer selection assessment, and campaign term negotiations with oversight from the Social Director.
• Collaborate with agency partners on influencer talent outreach, vetting, contracting, and ensuring compliance with regulatory requirements.
• Develop and refine influencer briefs outlining campaign goals, content requirements, deliverables, and brand guidelines.
• Partner with creative teams on content development and ensure adherence to compliance, campaign guidelines and boosting requirements.
• Assist in building measurement studies and align survey questions to assess campaign effectiveness and performance.
• Prepare comprehensive campaign performance reports, integrating insights from paid social, influencer strategy, and agency contributions.
• Stay current with social media trends, platform updates, and best practices to inform recommendations and educate clients.
• Contribute to thought leadership initiatives, keeping internal teams informed and clients educated on industry trends and best practices.
• Present strategies and recommendations to clients with clear communication and insight-driven storytelling.
• Identify optimization opportunities and propose solutions to improve the quality of client deliverables.
• Support the training and development of junior team members, promoting knowledge sharing and growth.
• Foster a collaborative, solutions-oriented team culture.

Desired Skills & Experience

• 4+ years of strategy experience
• Experience in healthcare or regulated industries is preferred.
• Strong understanding of paid, owned, and earned environments, including community management, social best practices and content strategy.
• Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and effectively.
• Background working with influencers and developing influencer strategies.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Innovative mindset with a proactive approach to problem-solving and process improvement.
• Ability to collaborate with cross-functional teams and agency partners.
• Strong knowledge of social media platforms, trends, community dynamics, and compliance requirements.
• Deadline-driven, results-oriented, and comfortable working in a fast-paced environment.
• Practical experience with today’s social