Channel Marketing Manager, Latin America

Company Description

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.

We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

Job Description

We are seeking a dynamic and strategic Channel Marketing Manager for Latin America to join our team in Miami, United States. In this role, you will be responsible for developing and executing channel marketing strategies to drive growth and strengthen partnerships across the Latin American region.

Key Responsibilities:

• Develop and execute channel marketing strategies tailored for Latin America, aligning with overall business goals.
• Monitor and report on key performance indicators (KPIs) to evaluate the success of channel marketing programs
• Source, evaluate, and manage local marketing agencies and collaborate closely with promoters, monitoring their performance for optimal impact.
• Leverage local market insights and “out of the box” thinking to identify and utilize effective marketing channels.
• Optimize the marketing mix across online and offline channels to drive partner acquisition, prospect engagement, and revenue growth.
• Manage and coordinate a variety of marketing programs, including paid media, email campaigns, webinars, telemarketing, and events, in close collaboration with PR, product, and social media teams.
• Manage budgets and allocate resources effectively to maximize ROI on marketing investments
• Develop targeted messaging and programs to increase adoption among prospective partners in core markets and key verticals.
• Analyze market trends and competitor activities to identify growth opportunities
• Create and deliver compelling presentations and marketing materials for partners and internal stakeholders
• Provide guidance and support to channel partners to enhance their marketing capabilities
• Stay up-to-date with the latest marketing trends and technologies in the Latin American market

Qualifications

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred
• 8+ years of experience in channel marketing or related field, with a focus on Latin American markets
• Proven track record of developing and executing successful channel marketing strategies
• Strong understanding of Latin American business cultures and market trends
• Excellent project management and organizational skills
• Proficiency in CRM software and marketing automation tools
• Advanced analytical and problem-solving abilities
• Outstanding communication and interpersonal skills
• Fluency in English and Spanish required; Portuguese is a plus
• Ability to travel within Latin America as needed
• Results-oriented mindset with a passion for driving growth through channel partnerships

Additional Information

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protec