Apps GTM Lead

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



The North America Monetization Product Solutions & Operations team helps ensure that the US advertisers (our clients) are inspired, excited and empowered to partner with us to build their brands on the TikTok platform. We are the bridge between our clients, with Sales on one end, and Product and Engineering teams on the other end. We are responsible for building go-to-market strategies and activating Sales to scale all our advertising solutions. Additionally, we partner closely with product management teams to build the right product roadmaps for our advertising clients.



Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.



TikTok seeks an experienced product marketing professional with a background in brand marketing to lead go-to-market for advertising. Sitting as part of NA Product Strategy & Operations organization, the role involves close collaboration with headquarters product teams in a high-growth environment and also the Sales teams. An ability to self-motivate, prioritize and influence partners are key skills. Candidates must have experience working with advertising products and have strong project management capabilities.



Responsibilities:

- Be responsible for growing App Ads solutions in NA markets

- Define the go-to-market strategy for TikTok's ever-evolving App ads products. Partner with a range of cross-functional teams across the region to ensure flawless execution against this strategy.

- Ideate and execute activations for App Ads in North America to accelerate the app ads revenue. Seek cross functional support like Creative Ops, Solution Eng, Marketing science, HQ PSO and Product marketing to amplify the impact of the activations.

- Partner closely with Sales, vertical PMMs, HQ PSO to deeply understand businesses' measurement pain points, form business requirements and prioritize solutions to influence the direction of product development.

- Set goals, manage launches and implement activations in order to drive adoption. Collaborate with technical and operations teams to monitor product performance.

- Represent product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and Global product teams.

- Monitor, research and analyze the data of the market by industry, dig up problems and opportunities

- Working with regional sales team and client solution team to identify market opportunities and client requirements

- Act as the voice of the region in product; synthesize market insights and collaborate with Product Managers and Global product marketing teams to identify solutions.

- Sales enablement and product training