Demand Generation Associate

Demand Generation Associate 

Our Company:

At impact.com we are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal and Fanatics visit www.impact.com.

Your Role at impact.com:

As a Demand Generation Associate, you will be responsible for managing channels, including website chatbot, direct buy or media buying, and our gifting platform. In this role, you will work closely with the Associate Director of Demand Generation, Sales, Marketing Programs, Content, and Web/Design teams.

What You’ll Do: 

Day-to-day job duties include:

Managing Qualified ChatBot Execution: 

• Work closely with revenue operations managers to update and manage different workflows within the tool
• Keep sales teams updated within the tool (ie. adding users, managing permissions, keeping reporting updated) 
• Work closely with inbound and outbound sales team leaders to optimize the channel 
• Review and provide updated reporting on how the channel is performing and recommendations to optimize
  
  

Manage Direct Buy Channel Execution:

• Maintain a direct buy calendar with media purchases and commitments, promotional assets, and costs 
• Manage Asana tickets and creative requests to the design team, content team, and revenue operations teams
• Ensure leads are submitted to revenue operations to upload into sales routing process
• Work closely with vendors to provide deliverables for ad placements (creative, copy, review)
• Maintain vendor relationships and find new vendors that fit our ICP to test placements 
• Report on overall performance of the channel (ie. which vendors performed best, which creative/copy performed best)
  
  

Manage Gifting Platform Execution:

• Support inbound and outbound sales teams with campaign builds and troubleshooting questions to support them.

                   Key outputs

• Drive pipeline and revenue 
• Optimize toward agreed-upon campaign KPI’s and ultimately meet agreed-upon marketing KPIs
• Test + Optimize
• Make sure channels are aligned and working cohesively with the sales team 

What You Have:

• 2-4 years of Demand Generation experience 
• 1-2 years of Salesforce experience
• Strong collaboration and project management experience
• Experience tracking and reporting on campaign performance
• Strong critical thinking and analytical skills
• Ability to be flexible and pivot in a fast-paced/changing environment
• Experience with various martech platforms 
• (ie. Qualified/Drift, Sendoso, Asana)
• Comfortable in Salesforce 
• B2B experience
• Bonus: Experience in Marketo and 6Sense 

Salary range: $85,000.00 - $100,000.00 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant.

*This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualificati