Director, Revenue Marketing & Demand Generation

Director, Revenue Marketing & Demand Generation

A Pine Portfolio Company is Hiring!

Company: PE-backed ERP value-added reseller and implementation partner

Location: Remote

Reporting to: CEO

About the Company

We are a PE-backed ERP value-added reseller and implementation partner serving mid-market businesses with complex operational, financial, and technology needs.

The company has historically grown through partner referrals, relationship-driven selling, and inbound opportunities. The next stage of growth requires a more proactive, disciplined, modern revenue marketing engine that creates demand, supports outbound sales, improves conversion, and gives the sales team stronger tools to generate pipeline.

More detail on the company, market, ERP ecosystem, and growth strategy will be shared with qualified candidates during the process.

This role is about being creative, resourceful, and commercially sharp: using content, campaigns, customer proof, AI, automation, and modern software tools to create qualified demand without relying on heavy paid spend.

We are looking for a hands-on revenue marketer who can build practical campaigns, create commercially useful content, improve CRM and reporting discipline, support sales execution, and directly influence qualified meetings and pipeline.

This is a high-output operator role. We are looking for someone who can absorb context quickly, make sound calls with limited direction, and begin producing useful commercial output early. The right candidate will be comfortable operating in ambiguity, prioritizing the highest-leverage work, and turning limited resources into visible market activity and pipeline impact.

Role Overview

The Director will own the revenue marketing motion end to end, from strategy through execution.

This person will report directly to the CEO and work closely with the Director of Sales, the sales team, partner stakeholders, and external vendors or freelancers where needed. This is a solo function today. There is no existing marketing team, and the role should be approached as a hands-on, highly leveraged individual contributor role.

Over time, this person may identify, select, and manage contractors, freelancers, vendors, or specialized resources where they create leverage. The right candidate is resourceful and effective without needing a large team, agency, or paid-media budget to produce results.

The highest priority is building a repeatable demand generation engine for a narrow B2B ICP. This includes campaign strategy, content creation, outbound support, CRM discipline, sales enablement, website conversion, partner marketing, customer proof, and workflow automation.

The right candidate will combine B2B ERP, enterprise software, or complex B2B marketing experience with commercial urgency, strong writing ability, AI/software fluency, CRM/reporting discipline, campaign execution, and comfort operating in a PE-backed environment where results matter quickly.

What This Person Will Own

Demand Generation & Pipeline Creation

Own the marketing motion that produces qualified meetings and pipeline. Responsibilities include:

• ICP definition and segmentation
• Target account campaigns by buyer persona, business need, and pain point
• Campaigns aimed at financial, operational, and executive decision-makers in complex mid-market businesses
• Webinar, event, partner, referral, and customer-proof campaign support
• Practical testing of channels that can create revenue, not vanity metrics
• Clear reporting on qualified meetings, sales-accepted opportunities, pipeline sourced and influenced, and conversion

Success will be measured by contribution to pipeline and revenue-generating activity.

AI, Automation & Marketing Systems

Build a highly leveraged marketing operating system using AI, automation, workflows, and modern software tools. This includes:

• AI-assisted content production and repurposing
• Automated campaign workflows
• CRM and marketing automation processes
• Lead capture, routing, nurture, and follow-up workflows
• Template libraries for emails, landing pages, sales assets, campaigns, and reporting
• AI-assisted account, persona, market, and competitor research
• Sales enablement systems and repeatable content processes
• Reporting dashboards and campaign visibility
• Thoughtful tool selection where needed

We are looking for someone with strong, hands-on fluency in modern AI and software tools who knows how to use them to create speed, leverage, and operating discipline.

Content That Helps Sell