Lead Director, Pharmacy Marketing

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

The Lead Director of Pharmacy Marketing will shape and advance the marketing strategy that strengthens consumer connection with CVS Pharmacy’s retail healthcare services. In this role, you will drive initiatives that build brand relevance, support customer acquisition, and elevate omnichannel engagement. You will collaborate across the enterprise to deliver integrated marketing programs that improve awareness and preference for CVS Pharmacy while supporting long‑term business growth.

Differentiators:

• High-impact, enterprise-facing strategic ownership
• Opportunity to lead brand evolution for the nation’s largest retail health provider

Roles & Responsibilities

Strategic Leadership & Growth

• Lead the development of end-to-end marketing strategies that drive patient acquisition, retention, and brand preference.
• Define and evolve CVS Pharmacy’s brand positioning to strengthen consumer trust and relevance.
• Partner with business leaders to shape multi-year growth strategies and innovation roadmaps.

Execution & Optimization

• Design full-funnel customer journeys across paid, owned, and earned channels with strong integration of content, social, and digital engagement.
• Develop and manage go‑to‑market test plans, learning agendas, and performance optimizations.
• Collaborate with Media, Creative, Digital, Store Operations, and Legal teams to ensure seamless execution and field readiness.

Leadership & Influence

• Lead and develop a team of marketing professionals, fostering a culture of innovation, accountability, and continuous learning.
• Serve as a trusted advisor to cross‑functional partners, aligning stakeholders around shared outcomes.
• Establish key performance indicators in partnership with Insights & Analytics and champion a data‑informed decision‑making approach.

Required Qualifications

• 7+ years of marketing experience with strong understanding of business, healthcare, or consumer industries.
• 5+ years of cross‑functional leadership experience.
• 5+ years of retail marketing or retail agency/strategy experience.
• 5+ years of digital marketing experience, including testing and validating emerging digital opportunities.
• Strong analytical skill set with familiarity in AI and marketing technology.

​Preferred Qualifications

• 10+ years of marketing experience with deep expertise in business, healthcare, and consumer behavior.
• Proven track record in leading marketing strategies in healthcare, retail or other highly regulated businesses.
• Experience managing cross-functional teams and influencing at senior levels.
• Passion for innovation, storytelling, and delivering impact at scale.

Education

• Bachelor’s degree in marketing, Business, or related field, or equivalent work experience. MBA preferred.

Pay Range

The typical pay range for this role is:

$100,000.00 - $231,540.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an empl