Sr. Global Tech Alliance Marketing Manager

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

Available Locations - Remote US or Austin, TX

About the Role

As the Sr. Global Strategic Alliance Marketing Manager will be responsible for managing marketing initiatives, campaigns and content creation with regard to Cloudflare’s wide-ranging, highly strategic and quickly expanding set of Tech Alliances partners.  You will apply your deep, cross-functional marketing skill set and expertise in cloud stack technologies to grow global engagement, pipeline and revenue with this set of key partners.  A highly visible role across the company, you will work closely with senior stakeholders from Partner Sales, Regional Sales, Operations, Product Management, Product Marketing and other organizations to deliver compelling content, engaging partner experiences and high-performing lead-generation campaigns.

Responsibilities

• Deliver a marketing plan tailored to goal achievement for Cloudflare’s key technology alliance partners
• Work closely with the Tech Alliance team, sales, and product marketing to align alliance marketing strategies with product roadmaps and sales objectives. Ensure a cohesive approach to market Cloudflare solutions through partnerships.
• Lead Marketing workstream in ongoing GTM strategy sessions with partners 
• Build and execute co-marketing campaigns with partners to achieve target outcomes across the sales funnel (awareness - consideration - close), including hosted or third-party events, webinars and digital campaigns, as well as the tracking and reporting of outcomes of those campaigns
• Organize and participate in partners industry events, joint webinars, and conferences in collaboration with alliance partners. This includes event planning, presentation preparation, and follow-up activities to maximize engagement and lead generation.
• Oversee the creation of compelling marketing content, such as case studies, white papers, blog posts, and social media content, that highlights the strengths and benefits of our joint alliances.
• Manage the marketing budget for alliance activities, ensuring efficient allocation of resources to maximize impact and return on investment.
• Ensure that all marketing materials and communications with alliance partners are consistent with the company’s brand identity and messaging. Develop co-branded materials that effectively represent both the company and its partners.
• Advocate and represent partners’ requirements for shared business targets to internal Cloudflare Marketing stakeholders, including content, demand generation, field marketing & events, design, and communications

Desirable Skills, Knowledge, and Experience 

• Minimum 10 years of experience working in GSI or Strategic Alliances Partner Marketing with a track record of driving business outcomes through content creation and lead generation campaigns
• Demonstrated familiarity with building and managing strong partner programs in the cloud technology stack
• Fluency in one or more of the following technology segments:  cloud security, cloud performance, cloud infrastructure, cloud services, telecommunications, digital transformation consulting
• Excellent written and verbal communication skills
• Ability to effectively influence both internal and external stakeholders across all levels of the organization
• Ability to manage ambiguity and navigate unforeseen obstacles gracefully
• Deep curiosity, excellent listening and empathy skills, and ability to get things done in a collaborative team environment