Social Media Strategy & Planning Manager

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

 

Objective & Purpose

 

Join SAP as a Manager of Social Media Strategy, on our newly formed Social Strategy and Planning Team. In this pivotal role, you'll help drive SAP's global social content and planning efforts, championing the development and implementation of a data-driven, audience-centric social media strategy. Working closely with business and marketing leaders, you'll collaborate to define channel and content strategies that align with our business objectives and audience insights.

 

Drawing from your digital and social expertise, you will challenge conventional thinking and drive innovation. As a trusted ambassador of the SAP brand, you will leverage social channels to deliver measurable results, guided by your understanding of the customer journey, audience interests, and data analytics.

 

Your ability to build strong partnerships and deliver high-quality results will be instrumental in driving SAP's social media program. With a relentless focus on community building, you will cultivate a brand that resonates with our audience, while helping to drive adoption and consumption.

 

What You'll Do

 

• Develop and Implement our Social Media Strategy: Drive a holistic, scalable, and innovative approach to social media strategy, aligning with the evolution of the Corporate Marketing operating model and vision.
• Stay Ahead of Trends: Continually innovate and anticipate changes in the digital marketing and social media landscape to ensure our strategy is both modern and effective.
• Agency Management: Key partner and guide to our social media agency of record, ensuring optimal ROI and delivery of compelling creative that captures attention and encourages engagement.
• Ensure Quality Assurance: Maintain accountability for the quality of all social media plans and content to ensure they meet the highest standards.
• Facilitate Collaboration: Act as a central resource with your business and marketing stakeholders for social media-related information, fostering collaboration, knowledge sharing, best practices, and enthusiasm for social media across teams and programs. Partner with your social media colleagues on the management, creative and operations team to support work processes, creative deliverables, audience moderation and reporting practices.
• Liaise with Stakeholders: Serve as a key liaison across working teams, business units and regional social colleagues to ensure investment and strategy alignment across the organization.
• Provide Thought Leadership: Work closely with internal stakeholders to provide thought leadership on emerging trends, while collaborating to support and achieve holistic goals.
• Report on Performance: Support business partners by providing regular reviews on overall performance, ensuring transparency and accountability on an ongoing basis. Work in partnership with listening and reporting managers to ensure data accuracy and actionable insights.

 

What The Social Media Strategy and Planning Team Will Do

 

• Partner with SAP marketing and executive leadership, representing the social team in strategy and measurement discussions.
• Partner across Marketing and Solutions, leading the development of our social-first content strategy across SAP social media channels.
• Prepare detailed campaign plans and creative briefs and ensure alignment across all channels and adherence to team goals.
• Work cross-functionally to complete campaign analysis