Senior Marketing Manager, Europe

<p><b>Job Description:</b></p><p><b>Job Description: Senior Marketing Manager, DXC Europe</b></p><p></p><p><b><u>Overview</u></b></p><p>The Senior Marketing Manager is a strategically important role responsible for driving growth for DXC in Europe. This person will work closely with regional, global and local teams to lead high-value and differentiated marketing programs across Offerings, Partnerships and Events.</p><p></p><p><b><u>Key Responsibilities</u></b></p><ul><li>Create, orchestrate and execute a <b>comprehensive European marketing strategy</b> aligned with business goals to drive brand awareness, lead generation, and customer engagement.</li><li>Act as a <b>strategic marketing advisor </b>to the business, providing marketing strategies to drive outcomes that align with business goals.</li><li>Work with marketing colleagues at regional, global and local levels to <b>align global marketing programs </b>with DXC’s European business.</li><li>Collaborate with marketing and sales teams to ensure <b>consistency and alignment</b> of <b>messaging, branding</b>, and<b> campaigns</b> in Europe.</li><li>Develop and nurture <b>strong relationships with key internal stakeholders</b>, including senior leaders across marketing and sales.</li></ul><ul><li>Use a<b> portfolio of marketing tools and platforms </b>to drive campaigns across Europe including<b> direct marketing,</b> <b>events, content marketing, and paid media.</b></li><li>Manage <b>content strategies</b> including blog posts, videos, infographics, and social media content to engage target audiences.</li><li>Regularly <b>communicate marketing results and insights</b> to internal stakeholders.</li><li>Track and analyze key <b>performance metrics</b> (e.g., lead generation, conversion rates, attendance, engagement, market share) to optimize marketing efforts and demonstrate ROI.</li></ul><p></p><p><b><u>Offering Marketing</u></b></p><ul><li>Work with global and regional teams to develop clear, compelling<b> messaging </b>and positioning that <b>differentiates DXC’s offerings</b> in the market.</li><li>Plan and execute <b>Go-to-Market (GTM) Strategies</b>, including launch plans, sales enablement, and demand generation. Ensure cross-functional alignment with sales and marketing teams.</li><li>Work with regional, global, and local sales and marketing teams to <b>orchestrate offering marketing campaigns</b> across the Europe region.</li><li>Lead <b>sales enablement</b> activities by creating sales tools, presentations, battle cards, and training materials to equip DXC sales teams with the right messaging and value propositions.</li><li>Ensure <b>competitive analysis</b> by monitoring competitors and market dynamics. Adjust strategies and maintain a competitive edge.</li><li>Work closely with offering teams to translate technical features into <b>customer benefits </b>and ensure alignment between product roadmap and market demand.</li></ul><p></p><p><b><u>Partnerships &amp; Events Marketing</u></b></p><ul><li>Lead partner marketing programs <b>for Europe</b>, including collaborating with regional, global and local marketing and alliance leaders to tailor programs that drive lead generation, brand awareness, and joint client stories.</li></ul><ul><li>Collaborate with key stakeholders and marketing teams to <b>design, develop, and maintain high-quality partnership collaterals.</b></li><li>Work with global and local marketing teams to coordinate and execute <b>event marketing programs aligned with business goals, </b>including trade shows, conferences, webinars, and corporate events.</li><li><b>Drive event promotion</b> through targeted marketing campaigns, social media, paid media, and partnerships.</li><li>Collaborate with internal teams to develop <b>event content</b> such as agendas, keynotes, speaker sessions, and panel discussions.</li><li>Ensure events contribute to <b>lead generation</b> and business development working with sales teams to identify pipeline and advance deals.</li><li>Work with global, regional and local marketing teams to create <b>engaging experiences </b>through networking opportunities, interactive content, and innovative formats to maximize attendee participation.</li><li>Leverage <b>digital event management </b>platforms, virtual event tools, and CRM integrations to streamline event execution and track performance.</li></ul><p></p><p><b><u>Qualifications</u></b></p><ul><li>Minimum of a Bachelor’s degree or equivalent experience in marketing, communications, business, or related fields. An MBA would be advantageous.</li><li>At least 15 years of relevant experience working with strategic, technology, IT Technology, reseller, or services partners.</li><li>Experience driving technology marketing programmes in both emerging and established markets.</li><li>Demonstrated success in creating and implementing effective partner marketing strategies in Europe for global IT companies.</li><li>Broad experience across various marketing fields: PR,