Creator Product Adoption Manager, Monetization

About the team

The Creator Product Adoption team is responsible for best-in-class global, scalable approaches and programs to drive our core product adoption goals with our Creators and promoting those programs and initiatives to the relevant Creator communities through a variety of levers. This team will work in strong collaboration with the Content Strategy team and Product teams to set and drive product adoption priorities and then provide services (frameworks, approaches, levers) to Regional Operations teams to drive measurable business impact. In addition to designing and coordinating the global efforts, this team will execute these programs in the NA markets.



Responsibilities

- Develop, support and execute scaled product programs (manage end to end) focussed on driving large-scale participation and product adoption from creators on the platform

- Work with product team to identify potential program/project opportunities and outlines based on product roadmaps and data driven needs

- Work with local/regional ops teams to rollout scaled product adoption frameworks and programs locally

- Align on standardized, clear measurement plans and set joint OKRs in line with Creator and product PGC team. Track program progress to program goals, incorporate improvement tweaks in realtime to optimize program success metrics

- Evaluate successful program components and execution as well as areas for improvement to synthesize back to key XFN stakeholders

- Build strong relationships with XFN teams needed to operationalize product programs (eg GUO / Product Ops, PMM, Product, Comms, USDS, legal, etc)