Manager, Paid Social

WHY NEW ENGEN? 

At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.

We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.

WHAT YOU’LL DO 

Lead Full-Funnel Paid Social Strategy for Enterprise Clients

• Own strategic planning and execution oversight for enterprise paid social accounts, translating complex business goals into full-funnel media strategies.
• Develop annual and quarterly planning documents, testing roadmaps, and channel growth strategies across platforms including Meta, TikTok, Snap, and emerging channels.

Drive Strategic Client Partnership

• Serve as the primary strategic point of contact for enterprise clients, leading frequent client conversations and navigating evolving priorities.
• Partner closely with client stakeholders to push thinking forward, recommend new approaches, and guide decision-making in fast-moving, ambiguous environments.

Balance Strategy with Hands-On Leadership

• Maintain hands-on involvement during peak periods while operating in a primarily strategic role.
• The expected balance is approximately 70% strategy and 30% execution over the course of the year, with deeper execution support during high-volume or seasonal moments.

Manage and Develop Talent

• Directly manage and coach paid social team members, providing clarity, prioritization, and development support.
• Elevate team output through thoughtful delegation, feedback, and guidance, while ensuring high-quality delivery across all accounts.

Lead Optimization, Testing, and Innovation

• Analyze performance data to uncover insights and inform optimization and testing strategies.
• Identify platform innovations and growth opportunities, proactively flag risks, and recommend solutions that drive performance and long-term client impact.

Collaborate Across the Agency

• Work cross-functionally with Creative, Analytics, Strategy, and other Media Services teams to deliver integrated, high-performing programs.
• Contribute to broader agency initiatives and help shape a collaborative, high-accountability team culture.

WHAT YOU BRING

• 3+ years of experience in paid social or digital media, ideally in an agency environment
• Strong hands-on experience with Meta and TikTok; Snap experience strongly preferred
• Experience managing or supporting multi-channel paid social programs for complex or enterprise clients
• Prior people management experience, either formal or informal, with a desire to coach and develop others
• Strong analytical and storytelling skills with the ability to translate data into clear, actionable insights
• Comfort operating in fast-paced, ambiguous environments with shifting client priorities
• Proficiency in Excel and familiarity with project management tools (ClickUp or similar a plus)
• Proactive, independent work ethic combined with a collaborative mindset
• Alignment with New Engen values and a commitment to growth, accountability, and inclusion

PERKS & BENEFITS

• Remote work environment with flexible hours
• Unlimited PTO + comp