VP, Strategy

Company Description 

We are dentsu— helping brands predict and plan for disruptive future opportunities and create new paths to growth. We connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next. 

Role Summary 

The VP, Strategy will serve as an autonomous, client-facing strategic lead, with a particular focus on complex B2B and financial services audiences. 

This role is responsible for leading day-to-day strategy across high-priority campaigns and workstreams, translating business and audience understanding into clear strategic narratives, communications frameworks, media briefs, thought leadership, and client-ready recommendations. The VP will partner closely with the SVP Strategy lead, Planning, Activation, Analytics, Client Solutions & Planning, and cross-functional agency teams to ensure strategic quality, continuity, and consistency across a complex multi-LOB account. 

The ideal candidate is a senior strategist who can operate independently, build credibility with clients, bring sharp perspective to ambiguous business challenges, and elevate the quality of strategic work across both campaign and account-level initiatives. 

Key Responsibilities 

Client & Strategic Leadership 

• Serve as the primary day-to-day strategic point of contact for several lines of business, especially those requiring senior-level strategic coverage and continuity. 

• Lead client engagements independently, with the ability to guide strategic discussions, frame business challenges, and translate client needs into clear strategic direction. 

• Build trusted relationships with client stakeholders and internal agency partners by bringing a proactive, informed, and commercially relevant strategic perspective. 

• Maintain a strong understanding of the client’s businesses, audiences, competitive landscape, business priorities, and category dynamics. 

Campaign Strategy 

• Lead strategy development for campaigns across assigned lines of business. 

• Develop strategic narratives, communications frameworks, audience inputs, media briefs, and strategic recommendations that guide tactical planning and activation. 

• Ensure campaign strategy is grounded in audience, competitive, category, company, and cultural insight. 

• Partner with Planning and Activation teams to ensure tactical recommendations are aligned to the approved strategic direction. 

• Review and elevate strategic deliverables before they are shared with clients. 

Thought Leadership & POV Development 

• Drive LOB-specific thought leadership, trend POVs, and proactive strategic outreach. 

• Translate marketplace shifts, audience behaviors, competitive activity, media innovation, and category trends into actionable implications.

• Bring a distinctive and informed point of view that provides value beyond campaign deliverables. 

• Contribute to broader account-level thought leadership, QBRs, executive deliverables, and proactive growth opportunities in partnership with the SVP Strategy lead. 

Workshops, Briefings & Ideation 

• Design and lead strategic workshops, briefing sessions, ideation exercises, and client working sess