Technical Marketing Operations Manager
VerkadaAbout the role
Who We Are
Verkada is a leader in cloud-based B2B physical security. Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform. Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies. Founded in 2016, Verkada has expanded rapidly with 15 offices across three continents, 2,100+ full-time employees and 30,000+ customers across 70+ countries.Who We Are
Verkada is the largest cloud-based B2B physical security platform company in the world.Verkada offers seven product lines — video security cameras, access control, environmental sensors, alarms, visitor management, mailroom management and intercoms — integrated with a single cloud-based software platform. Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.
Overview
Our Marketing team prides itself on using a first principles approach to unlock new ways of scaling revenue. Using operations and engineering to overcome obstacles and scale/automate processes, we experiment where most marketing teams fall short. As a Technical Marketing Operations Manager on the team, you will own the systems and processes that power marketing campaigns and directly accelerate revenue growth.
What You’ll Do
Marketing Operations Expert
- Serve as the operational backbone for 20+ demand generation marketers running multi-region campaigns.
- Own and optimize lead ingestion, enrichment, routing, and lifecycle management—ensuring sales receives high-quality leads, quickly and efficiently.
- Champion marketing ops best practices and scale-friendly infrastructure, driving adoption of tools and processes across the organization.
- Partner cross-functionally with sales, engineering, analytics, and brand to align campaign execution with business goals.
Campaign Execution & Enablement
- Own everything from day-to-day campaign execution to scaling campaign operations for a fast-growing, multi-region team.
- Translate campaign requirements into scalable systems workflows, reducing manual steps and eliminating operational friction.
- Build infrastructure to support campaign performance monitoring, attribution, and insights via automation and reporting tools.
- Act as the go-to expert for tools like Marketo/Hubspot and Salesforce—supporting program setup, lead flows, integrations, and field mappings.
Technical Responsibilities
- Design and maintain ETL pipelines to support real-time campaign logic, reporting, and data quality initiatives using SQL, Python, and other tools.
- Build scalable automations and integrations across MarTech tools using Workato, AWS, Retool, APIs, and more.
- Manage complex workflows and integrations for webinars, demos, and intent-triggered campaigns.
- Monitor lead flow and pipeline health using BI tools (e.g. Looker) to identify issues and drive campaign optimizations.
What We’re Looking For
- 4+ years in Marketing, Sales, or Revenue Operations, ideally in a high-growth B2B SaaS environment.
- Hands-on experience with Marketo (or HubSpot) and Salesforce—including building automations, integrations, and managing lifecycle flows.
- Expertise in marketing infrastructure, including web form ingestion, API-based lead capture, enrichment tools (e.g. Clearbit), and real-time follow-up logic.
- Advanced SQL skills and working knowledge of Python; experienced in building or maintaining data pipelines and ETL processes.
- Strong experience with automation/integration platforms (e.g. Zapier, Workato, Retool, AWS Lambda).
- Process-oriented mindset with experience managing campaign ops at scale.
- Excellent communication and documentation skills—you can explain complex systems clearly to both technical and non-technical stakeholders.
- Entrepreneurial mentality with a drive to experiment, iterate, and extract the most yield out of the funnel.
- 0 Inbox mentality — you proactively solve problems before they become bottlenecks.
Annual P
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s