Senior Marketing Director

Strata Information Group (SIG) is a trusted leader in higher‑education technology consulting, supporting colleges and universities with ERP/SIS modernization, digital transformation, CRM, cybersecurity, and strategic advisory services. As a long‑standing and deeply embedded partner within the higher‑education sector, SIG brings together technical depth, operational insight, and a culture rooted in integrity, collaboration, and exceptional client service. Our heritage is built on hands‑on expertise, genuine relationships, and a commitment to delivering value with humility and excellence—values that continue to define us as we scale. 

Position Summary & Responsibilities

We are looking for a high-impact, strategically minded Senior Director or Vice President of Marketing to own and evolve our marketing function. This is a builder’s role for a proven B2B technology services marketing leader who can set the direction, operate with autonomy, and be fully accountable for results. You will serve as the architect of our brand, demand generation engine, and thought leadership platform — driving measurable pipeline and revenue contribution while championing an AI-first approach to everything we do.

Reporting directly to the Chief Revenue Officer, you will partner cross-functionally with Sales, Product, Delivery, and Executive leadership to ensure marketing is a growth driver — not just a support function. You thrive in environments where you own the strategy and the execution, and you take pride in building the metrics framework that proves marketing’s ROI.

Strategy & Leadership

• Define and own the company’s comprehensive marketing strategy, operating plan, and budget aligned to pipeline and revenue goals.
• Lead, develop, and grow a high-performing marketing team, setting clear goals, accountability structures, and career development paths.
• Serve as a strategic thought partner to the CRO, CEO, and broader leadership team on go-to-market direction, positioning, and competitive differentiation.
• Operate independently — you will set direction, make decisions, and drive execution without needing to be directed.

Demand Generation & Pipeline Building

• Build and scale a robust, data-driven demand generation engine that consistently generates qualified pipeline for the sales organization.
• Design and execute integrated campaigns spanning digital, content, events, social, and partner channels.
• Own the full funnel — from top-of-funnel awareness through MQL nurturing and Sales handoff — in tight partnership with the revenue team.
• Leverage Salesforce (SFDC), Pardot and other tools to manage lead flows, campaign attribution, nurture programs, and pipeline reporting.

Content & Thought Leadership

• Champion a content-first marketing philosophy, developing a strategy that positions the company as a trusted authority in the B2B tech services space.
• Oversee the creation of high-quality content assets: white papers, case studies, blog posts, webinars, executive bylines, and video content.
• Cultivate executive thought leadership programs that amplify the voices of company leaders across industry forums and digital channels.

AI-First Marketing

• Lead with an AI-first mindset — actively incorporate AI tools, agents, and automation into marketing workflows, campaign execution, and content production.
• Evaluate and deploy AI-powered platforms to improve personalization, lead scoring, content generation, and campaign optimization at scale.
• Establish best practices and internal playbooks for leveraging AI responsibly and effectively across the marketing function.

KPIs, Analytics & ROI

• Define the marketing KPI framework in partnership with the CRO — establishing clear metrics that demonstrate marketing’s contribution to pipeline, revenue, and brand equity.
• Build dashboards and reporting cadences that provide real-time visibility into campaign performance, funnel health, and return on marketing investment.
• Continuously analyze and optimize spend allocation and channel mix to maximize pipeline ROI.

Brand, Social Media & Digital Presence

• Own the company’s brand identity, messaging architecture, and visual standards across all touchpoints.
• Develop and execute a social media strategy with deep expertise in LinkedIn — including organic content, paid campaigns, employee advocacy, and executive profile development.
• Manage the company’s Glassdoor presence and employer brand narrati