Senior Manager, Integrated Marketing (Customer Upsells)

Brief Description of Sunnova
Sunnova (NYSE: NOVA) is revolutionizing the energy industry as a leading Energy as a Service (EaaS) provider of solar, battery storage, EV charging, and other energy solutions with customers spanning the U.S. and its territories. Founded in 2012, our goal is to provide homeowners, businesses, and communities with a better energy service at a better price – making clean, renewable energy more accessible, reliable, and affordable. At Sunnova, we believe that our success comes from the diversity and creativity of our people. Our team is made up of forward-thinkers who are passionate about changing the energy industry for the better, and we're looking for like-minded individuals to join us. We encourage our people to push beyond traditional limits and explore new horizons – because only then can we truly transform the world for the better. If you're excited about being a part of the fastest-growing segment of the energy industry, we want you on our team!

The Senior Manager, Integrated Marketing Position Sunnova Energy is searching for a marketing leader to drive our integrated marketing campaigns and grow product and service penetration into our customer base.
This individual will drive the end-to-end planning, development, execution and performance reporting for our strategic, multi-channel campaign and key initiatives focused on Sunnova’s existing customers. This position will lead cross-functional teams including the Brand, Product, Marketing, Legal & Operational teams to ensure all critical deliverables including, but not limited to, marketing and creative briefs, audience lists, campaign project plans, testing plans, and creative deliverables and assets are coordinated, developed, and executed on strategy and on time.
Furthermore, this position partners with members of the Web & Digital Marketing Team, IT, and partners across the organization (eg, Product, Customer Operations, Field Services) to lead cross-functional, strategic initiatives that will increase the number of products and services sold and delivered to customer base.

Senior Manager, Integrated Marketing Responsibilities

• Develop organizational strategies and lead cross-functional initiatives that aim to convert every customer interaction into a potential upsell of Sunnova’s products, with the primary goal of increasing the number of services per customer.
• Manages the upsell marketing calendar containing all initiatives focused driving product & service penetration growth with our existing customers: Communicate marketing and creative brief requirements such as campaign goals, key performance indicators, promotional start-end dates, targeted segments, single main idea, marketing channel strategies, creative deliverable due dates, email, and paid media channel execution dates, creative rotation and switch out dates, and more.
• Ensures coordination and collaboration to marketing and creative briefs across the Brand, Product, Marketing, translation agencies, and other teams in the development and execution of integrated campaigns.
• Reviews creative deliverables and copy for message consistency across all channels (web, email, paid/organic search, paid/organic social, display, direct mail, SMS, online video, and more), alignment to the marketing brief, and their effectiveness in connecting with or emotionally moving consumers.
• Builds campaign performance reporting and plans A/B tests around audiences, offers, messages, timing, frequency and more.  Summarizes insights and results for knowledge sharing and continuous improvement.
• Proposes and helps to gain approval for promotional incentives and offers by product, market, audience, etc.
• Partner with the Product, Direct Sales, and Marketing Lead Management Teams to align marketing efforts with the geographies and areas that Direct Sales and/or Dealer channel can (or cannot) sell different products and services.
• Lead cross-functional efforts with the Customer Operations and Field Services Teams to identify opportunities to capture customer interest in additional products and services across all the customer touchpoints across the organization.  Develop and build communications and tools to engage associates across the organization and processes that enable us to facilitate upsells from any customer interaction with the company.
• Conducts ongoing data analysis and develops insights based on campaign and marketing funnel results; recommends adjustments to the marketing calendar, audiences, messaging, and marketing channels to drive lead and sales volumes, cash flows, and system activations.
• Leads quarterly marketing performance reviews (QBRs) to drive internal awareness on business results, wins, opportunities and insights with Executive Leadership and across the Marketing Teams. 

Minimum Requirements

• Bachelor’s degree wi