Global Key Accounts Marketing Manager - Engineering & Technology

<p></p><p></p><p></p><p>Are you a strategic-thinking self-starter? </p><p></p><p>Do you have a strong Marketing background and experience working with Sales teams? </p><p></p><p>Global Key Accounts - Senior Marketing Manager</p><p> </p><p>You will be part of the Corporate Regional Marketing Team, responsible for the development and implementation of an impactful marketing strategies to engage key accounts outside of pharma and biotech industries in North America and Mature Europe. This includes engineering, technology, and manufacturing industries, among others.</p><p> </p><p>You will support the short-term commercial needs and long-term relationship management of the global key accounts segment, contributing to successful account renewals and driving growth while also establishing Elsevier as a trusted partner. You will have a strong alignment with a complex sales team, stay attuned to market needs, and establish yourself as an expert on engaging complex, strategic accounts. </p><p></p><p>Your responsibilities</p><ul><li>Supporting and strengthening relationships with approximately 40 global key accounts in sectors outside of Pharma/BioTech accounting for a substantial portion of Elsevier’s $350MM corporate R&amp;D business;</li><li>Developing the GKA/segment marketing plan with clear objectives aligned with commercial goals, focused marketing strategy and impactful marketing activities based on data-driven decisions in close alignment with local sales teams. Utilizing market insight and campaign results to adjust marketing plan to ‘test, learn and iterate';</li><li>Building strong ties with regional stakeholders, both internal (sales, product, central marketing) and external (customers, key partners, societies) to align on priorities, staying attuned to commercial needs and effectively design marketing programs reacting to market needs;</li><li>Maintaining a deep understanding of channel behavior (including account-based marketing, digital/social communications, conferences) and effectiveness in relation to the segment and audience;</li><li>Obtaining and disseminating relevant market intelligence to internal stakeholders;</li><li>Delivering user feedback and case studies that demonstrate the impact of Elsevier product(s) on business outcomes;</li><li>Managing the measurement and follow-up of all marketing deliverables to assure proper tracking and to refine future plans. </li></ul><p> </p><p>  What you should bring</p><ul><li>Have experience in research-related field and/or business/marketing;</li><li>Bachelor's degree or equivalent required. Master's degree preferred;</li><li>Have experience with complex sales organizations and/or large multi-national companies;</li><li>Have effective communication skills, comfortable working in a matrixed environment;</li><li>Have marketing planning skills, account-based marketing, and a strong history of delivering impact based on market insights and strategic priorities;</li><li>Have solid interpersonal and networking skills to interact at all levels within the organization;</li><li>Fluent in English</li><li>Occasional travel to an account or conference (&lt;5%)</li></ul><p></p><p>Work in a way that works for you</p><p></p><p>We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.</p><p>• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive</p><p></p><p>Working for you</p><p></p><p>We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:</p><p>• Dutch Share Purchase Plan</p><p>• Annual Profit Share Bonus</p><p>• Comprehensive Pension Plan</p><p>• Home, office or commuting allowance</p><p>• Generous vacation entitlement and option for sabbatical leave</p><p>• Maternity, Paternity, Adoption and Family Care leave</p><p>• Flexible working hours</p><p>• Personal Choice budget</p><p>• Variety of online training courses and career roadshows</p><p>• Wellbeing programs and gym facility in the office</p><p>• Internal communities and networks</p><p>• Various employee discounts</p><p>• Recruitment introduction reward</p><p>• Work from anywhere</p><p>• Employee Assistance Program (global)</p><p>• Annual Event</p><p></p><p>About the Business</p><p></p><p>A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work