Manager, Global Consumer Insights
Deckers BrandsAbout the role
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Job Title: Manager, Global Consumer Insights
Reports to: Director, Global Consumer Insights & Strategy
Location: Goleta, CA; Los Angeles, CA; Remote
Interested applicants must reside in one of the following approved states:
Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
The Role
The Deckers Global Consumer Insights team provides a holistic understanding of the consumer—their needs, attitudes, and behaviors. We build broad and deep understanding of our consumers across the globe, and we enable our brands to consistently surprise and delight through superior product and brand relationships by putting the consumer at the start of everything we do.
We are looking for a consumer insights professional who is passionate about uncovering the “why” behind consumer behavior and marketplace dynamics. This is a highly visible role that will lead a variety of custom consumer research efforts across a range of departments to impact product creation, marketing, marketplace and brand strategy for UGG. Led by empathy and curiosity, our ideal Manager continuously strives to elevate the broader Global Consumer Insights team in service of our consumers.
We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
The primary functions of this role, include but are not limited to:
- Championing the consumer and anticipate consumer research needs throughout the go-to-market process
- Partnering across a variety of key stakeholders to bring priority initiatives to life
- Leading a variety of quantitative and qualitative research projects, including questionnaire design, data analysis, and focus group management
- Managing multiple external clients and research suppliers to develop robust approaches that solve complex business questions
- Ensuring that all outputs are actionable, grounded in consumer knowledge, and guided by a broader understanding of business context and strategic initiatives
Who You Are
- A great thinker who combines analytical and creative skillsets to solve complex problems
- A compelling, high impact storyteller who is excited about cultivating a consumer-centric culture
- A person with a strong understanding of market research principles
- A self-directed, highly organized person able to handle multiple competing priorities
- A person with strong interpersonal and communication skills who is comfortable working in ambiguous environments
- A highly collaborative person who enjoys helping others succeed and sharing in the success of the team
- Willing to travel domestically and internationally
We’d love to hear from people with
- 5+ years of consumer insights/market research experience with global initiatives either at a research firm or a client-side consumer research function
- Experience working in or with product creation, merchandising, marketing or marketplace (DTC/wholesale)
- Demonstrated ability to collaborate across functions and all management levels in a global matrix, multi-channel, multi-category environment
- Ability to prioritize, multitask and adjust in a dynamic, fast-changing environment while driving results and maintaining a high level of accountability
- Direct experience managing multiple projects, timelines and deliverables with impeccable attention to detail
- Demonstrated expertise in relevant consumer products or services, including footwear, apparel, fashion, and lifestyle categories, including wholesale, distributor, e-commerce, and DTC retail distribution
What We'll Give You
- Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
- Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful w
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