Marketing Manager, Amazon Ads Cross Borders Marketing

Amazon Advertising's Cross Borders Marketing team drives awareness, activation, and sustained growth for China-based cross-border sellers advertising across global marketplaces (EU, JP and emerging markets). As a regional SMB marketing team, we design and deliver personalized content experiences through 3P channels (social, events, partners, paid media) that help advertisers discover, adopt, and optimize Amazon Ads products — complementing the global 1P channel experience with locally relevant solutions tailored to cross-border seller needs.<br/><br/>We are looking for a Marketing Manager to own marketing content creation for CN2Non-US sellers' ads solutions and elevate the team's content production capability through AI-powered workflows. In this role, you will be both a hands-on content creator and a force multiplier: directly developing high-quality marketing content (solutions, campaigns, social assets) for your owned business area, while building and scaling AI-driven content creation methodologies that empower the broader team to produce more, faster, and better.<br/><br/>Key job responsibilities<br/>Own end-to-end marketing content creation for CN2Intl sellers' ads solutions, including campaign narratives, social content, solution guides, and creative assets across Chinese-language channels (WeChat, Douyin, syndication).<br/><br/>Leverage AI tools (generative AI for copy, image, video, and data visualization) to achieve significantly higher content production throughput without compromising quality.<br/><br/>Build and maintain AI-powered content creation playbooks, templates, and workflows for the team — enabling teammates to adopt AI tools and improve their own content efficiency.<br/><br/>Develop seller-facing solutions translating complex advertising products and marketplace insights into clear, actionable, and engaging content that drives adoption and performance improvement.<br/><br/>Collaborate with cross-functional stakeholders (product marketing, sales, insights, partner teams) to identify content opportunities aligned with seller needs and campaign priorities.<br/><br/>Track content performance metrics (engagement, attributed actions) and iterate based on data-driven insights.<br/><br/>Stay current on AI content creation tools, prompt engineering best practices, and emerging content formats to continuously push team capability forward.