Senior Website Manager, Demand Generation

We’re looking for a Senior Website Manager, Demand Generation who is responsible for turning the website into a high-performing, conversion-focused growth engine. You’ll own day-to-day site operations, content execution, SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and partner closely with a development vendor for larger-scale builds.

Just as important, you’ll work across Product Marketing, Content, Communications, and Channel teams to ensure the website consistently reflects the most accurate, relevant, and compelling story. The site should never feel static, it should evolve alongside campaigns, product updates, market priorities, and company initiatives. 

Boston Dynamics is a world leader in mobile robots, tackling some of the toughest robotics challenges. For years, our awe-inspiring viral videos on YouTube have shown the world what remarkably capable robots can do. Now we are quickly becoming a recognized leader in automation solutions for industrial applications and warehouse logistics.  

Key Responsibilities

Demand Generation & Conversion Optimization

• Own website contribution to pipeline, MQLs, and revenue goals

• Optimize conversion paths across landing pages, product pages, and key journeys

• Develop and execute A/B testing strategies to improve conversion rates

• Partner with demand gen, paid media, and SDR teams to align campaigns with landing page experiences

• Continuously improve CTAs, forms, and user flows to increase lead capture and qualification

Website Strategy & Growth

• Build and execute a roadmap for website growth (traffic, engagement, conversion)

• Identify opportunities to expand high-performing content and create new conversion entry points

• Analyze user behavior (heatmaps, session recordings, analytics) to inform improvements

• Own KPIs such as traffic, bounce rate, time on site, conversion rate, and influenced pipeline

Content Management & Cross-Functional Alignment

• Develop and enforce a governance model for site updates, defining intake workflows, prioritization logic, and SLAs across all stakeholder teams

• Own the full content lifecycle, from initial creation and optimization to ongoing refreshes and strategic retirement

• Collaborate with design and UX partners to uphold a consistent design system and high user experience standards

• Partner closely with Product Marketing to ensure product positioning, messaging, and updates are accurate and clearly communicated

• Collaborate with Content and Communications teams to bring campaigns and thought leadership to life on the site in a way that is engaging and easy to navigate

• Align with Channel teams to ensure consistency across paid, owned, and partner experiences

• Maintain a regular cadence of updates so the website reflects current priorities, campaigns, and market priorities, and company initiatives

• Ensure all content meets a high bar for clarity, consistency, and conversion impact

SEO/SEM & LLM Optimization

• Own SEO strategy including keyword targeting, on-page optimization, internal linking, and technical SEO

• Optimize content for discoverability across both traditional search engines and AI-driven platforms (LLMs, answer engines)

• Implement structured data and content strategies to improve visibility in AI-generated responses

• Define and track SEO and AI-specific KPIs (e.g., featured snippets, AI citation frequency, zero-click search performance)

• Partner with Content teams to develop topic clusters and authority-building strategies

• Monitor competitive landscape for search and AI visibility trends

Vendor & Development Management

• Manage external website development agency for larger builds and technical enhancements

• Translate marketing needs into clear requirements and ensure timely delivery

• Prioritize development work based on business impact

• Ensure quality assurance and performance s