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Manager, Media Activation
Mars United CommerceNew York City, United Statesfull_timeVerifiedPosted 2 Jul 2025
💰 $116,380/yr($73,910/yr – $116,380/yr)
About the role
MANAGER, MEDIA ACTIVATION Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe. Mars United Commerce is seeking a Manager, Media Activation. Programmatic experience is required. Candidates must reside in a commutable distance from Mars United Commerce’s New York or Chicago office.
ROLE DESCRIPTION:
- Develop and flawlessly execute BIC retailer-led digital media campaigns
- Hands-to-keyboard set-up, management and optimization of programmatic and social campaigns
- Develop RFPs and work closely with vendors for proposals
- Develop and collaborate on targeting, negotiate rates and refine overall executional plan based on client objective, media strategy and vendor capabilities
- Create and share presentations highlighting the campaign set-up and final plan with internal teams and clients
- Have clear understanding of campaign set-up, performance and reporting structure and clearly set and communicate performance expectations with internal and external teams
- Ongoing campaign monitoring and management, including hands-to-keyboard optimizations (self-serve Programmatic and social campaigns) and optimization suggestions with vendors (managed service campaigns)
- Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results
- Attention to detail
- Programmatic experience is required, including hands-to-keyboard set-up, optimizing and reporting
- Ability to organize & prioritize workload to manage timelines and deliverables for self, vendor and team Industry & media knowledge
- Strategic thinking in development of targeting, tactic, creative, etc.
- Strong verbal, written, presentation and intrapersonal skills
- Collaborative with willingness to listen and learn
- Sound decision making skills based on industry, agency and client knowledge
- Confident negotiator
- Paid social (Facebook, Instagram, Pinterest) experience, including hands-to-keyboard set-up, optimizing and reporting
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