Sr. Manager of Web & Ecommerce

Sr. Manager of Web & Ecommerce 

Full-Time 

Remote 

Department: Marketing 

Reports to: Director of Digital Marketing 

Travel: Up to 10% 

FLSA: Exempt 

ABOUT US: 

As the premier leader in indoor active entertainment in the United States, Sky Zone owns, operates and franchises over 270 parks. We have over 500,000 members and more than 60 smile-inducing attractions, making it the active play destination for kids and kids at heart! 

We specialize in hosting the most memorable celebrations through thousands of unforgettable birthdays, team, and school parties every year and have been recognized as a top franchise organization in Franchise Times’ Top 400 and Fast & Serious lists, as well as the Entrepreneur’s Franchise 500. 

JOB SUMMARY: 

The Sr. Manager of Web & Ecommerce will own and elevate the Sky Zone digital presence by overseeing the strategy, performance, and optimization of our websites and e-commerce platforms. This role will be focused on driving traffic, improving conversions, and delivering a seamless, frictionless digital experience across all customer journeys. The successful candidate will leverage their deep expertise in CMS management, e-commerce strategy, and A/B testing to optimize the customer funnel and boost online sales. 

QUALIFICATIONS: 

• Bachelor’s degree in Marketing, Communications, Web Development, or a related field preferred. 

• 7+ years in website management role with a track record of driving website growth, managing a roadmap, and improving key metrics. 

• Understanding of the technical aspects of running a website, including analytics, UX, technical and content SEO, domain management, content management system, HTML/CSS/JavaScript, platform tools, localization, and budgeting. 

• Knowledge of A/B testing and conversion rate optimization (CRO) techniques.  

• Excellent project management and organizational skills. 

• Strong written and verbal communication skills. 

• Creative thinker with a passion for digital marketing and web technologies. 

• Ability to work independently and as part of a team in a fast-paced environment. 

RESPONSIBILITIES: 

Ecommerce Strategy: 

• Create and execute an e-commerce strategy aimed at boosting online sales and enhancing conversion rates.  

• Track and analyze e-commerce performance metrics, utilizing tools like GA4 and Microsoft Clarity, and adjust strategies accordingly.  

• Drives the CRO process from beginning to end, including research, test idea intake, testing roadmap, hypothesis development, design and development, execution, reporting and analytics. 

• Leverage data to uncover trends, identify user segments and funnels, and to inform product decisions for the website. 

Website Management: 

• Oversee the daily operation of the company website, ensuring it is up-to-date, functional, and aligned with the brand’s goals and messaging. 

• Collaborate with internal teams and external vendors to manage website design, development, and maintenance projects. 

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