Senior Journey Specialist

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

About Us:

Are you ready to drive meaningful growth and innovation in the insurance industry? We're looking for an experienced Senior Journey Specialist to join the Growth and Journey Marketing team and help deliver modern, consumer-centric marketing communications across known channels.

At GEICO, we're not just about growth; we're committed to maximizing customer lifetime value by prioritizing the best customer experience no matter where they are in their journey, and what channel they choose to engage with GEICO.

Job Summary:

As the Journey Specialist II, Growth & Journey Marketing, you will be responsible for leading day-to-day development and execution of email marketing campaigns as well as other direct to consumer digital marketing channels, to drive multichannel acquisition and retention. The ideal candidate will be data-driven, detail-oriented, and creative. This is a highly collaborative and hands-on role, requiring the ability to execute at the campaign and journey level while also driving toward “big picture” goals and objectives.

*This role is hybrid, based out of Washington, DC, New York, NY, or Chicago, IL

Responsibilities:

• Develop and execute targeted campaigns across multiple channels, including email, sms, push, and digital advertising to drive customer acquisition and retention

• Work with Growth & Journey marketing team members and cross-functional teams to ensure successful execution of campaigns, develop audiences and creative, and identify strategic growth opportunities by leveraging data and insights.

• Prioritize and evangelize multi-channel, journey orchestration strategies

• Help guide and develop other analysts.

• Utilize customer data and segmentation to personalize messaging and increase relevance by using scripting languages like AMPscript, Liquid Logic, or Velocity.

• Conduct ongoing A/B testing to optimize campaigns and increase the effectiveness of marketing programs.

• Develop strong working relationships and collaborate with internal and external partners and product owners to understand and translate their vision into actionable business requirements.

• Analyze campaign performance. Provide recommendations and apply learnings to optimize future campaign performance

• Maintain thorough documentation of campaigns and processes and contribute towards process optimization and opportunity identification

• Act as subject matter expert and communicate performance results, strategy, and make recommendations to internal partners. Contribute to business reviews

• Stay current with industry trends and best practices

• Other projects as assigned

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or related field

• 5+ years of relevant email marketing experience using platforms such as Salesforce Marketing Cloud, Adobe Campaign, Cheetah Digital, Braze, Movable Ink, Validity, etc.

• Hands on knowledge of end-to-end email and digital marketing concepts and processes, including but not limited to campaign set up and deployment, copywriting, design, audience targeting and segmentation, deliverability, CRM best practices, QA, A/B testing, and legal compliance

• Demonstrable aptitude for achieving conceptual understanding of complex strategies and processes

• Proficiency in HTML coding, with a strong foundation in coding fundamentals 

• Experience coding with scripting languages like AMPScript, Liquid Logic, or Velocity to enable personalization, tracking, and testing within email content.

• Basic knowledge of Adobe Photoshop and Adobe Dreamweaver, or comparable tools

• Ability to balance multiple projects and changing requirements, with strong troubleshooting skills.

• Proven ability to work collaboratively with cross-functional teams.

• Experience with A/B testing and optimization strategies

• Strong proficiency with Microsoft Office, especially Excel and PowerPoint

• Highly detail-oriented, data-driven, se