Principal Engineering Marketing Manager

Overview

The Manager Principal Engineering Marketing leads the architecture, development, and delivery of digital marketing and web platforms. This role drives engineering strategy, technical execution, and team leadership within a composable, API‑driven ecosystem, ensuring secure, scalable, and high‑performing platforms. They serve as the senior technical lead for solution architecture and implementation while managing and developing a high‑performing engineering team. This role blends architectural vision, people leadership, and disciplined delivery to strengthen platform reliability and elevate engineering maturity across the organization.

 

Pay Range: $120,000 - $126,000

 

What We Offer: 

 

• Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
• Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
• Retirement Matching: 50% match on the first 6% of your contributions after 90 days
• Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
• Competitive Insurance: Health, vision, and dental coverage for you and your dependents
• Pet Insurance: Competitive coverage for your furry family members through ASPCA
• Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment

Responsibilities

• Lead and develop engineers, QA, and agency partners with clear accountability and performance expectations
• Own technical delivery from architecture through development, validation, and production release
• Establish delivery governance including sprint discipline, estimation standards, and release management
• Align engineering capacity with prioritized business objectives and roadmaps
• Identify risks early and maintain predictable execution
• Architect secure, scalable solutions aligned to defined business and marketing requirements
• Design and oversee integrations between marketing platforms and core enterprise systems
• Implement APIs, data models, event schemas, and tracking frameworks
• Evaluate new platform capabilities for technical feasibility and long-term scalability
• Maintain architectural alignment with enterprise IT and security policies
• Establish and enforce engineering standards, documentation, and code review rigor
• Oversee QA processes and release validation
• Manage and reduce technical debt
• Partner with IT and Security on compliance, monitoring, and risk mitigation
• Establish/maintain a high performance team of professional, motivated and engaged staff utilizing effective training, performance management and career-development activities while leading them to achieve established business results and performance metrics
• Recognizes and rewards employee contributions and achievements
• Other duties as assigned

Qualifications

Education / Experience

• Bachelor’s degree in Engineering, Marketing, Business Administration, or a related technical discipline (required) master’s degree (MBA or Engineering Management) (preferred)
• Ten (10) years of progressive experience in engineering, product marketing, or technical program management (required)
• Minimum five (5) years managing engineers, external engineering partners, senior-level stake holders and driving alignment
• Strong background in translating complex engineering concepts into customer‑focused marketing strategies
• Knowledge base should include, architecting API-driven, composable digital ecosystems, implementing enterprise system integrations, designing technical data models, event-based tracking frameworks, automated testing practices
• Expertise in APIs, distributed systems, and integration architecture (preferred)
• Knowledge of CI/CD pipelines and DevOps best practices
• Broad knowledge of performance optimization, SEO technical foundations, and accessibility standards

 

 

Skills

• Independently manage complex tasks and projects
• Coach and mentor junior team members
• Analyze problems, evaluate alternatives, and implement effective solutions
• Present ideas in a compelling and structured format to diverse audiences
• Demonstrate refined listening skills and emotional intelligence
• Facilitate training sessions and cross-functional meetings
• Drive consistent results in a fast-paced environment
• Leverage enterprise-level t